Head of marketing - for a iGaming company JB-5123

ROLE SUMMARY

Own a direct Email & SMS campaign layer targeting reactivation, deposit growth, and retention —

while acting as the strategic bridge between CRM, VIP, Acquisition, and Brand. Works closely with

the Head of CRM and Head of VIP as a peer and collaborator, not an overseer. Leads cross-team

marketing strategy for major events and campaigns; task coordination and delivery tracking run

through the Project Manager.

WHAT YOU'LL OWN – Plan, build, and send targeted Email and SMS campaigns — reactivation, deposit stimulation, and retention

cycles – Maintain a monthly campaign calendar aligned with business targets and key sporting/seasonal events – Align with Head of CRM and Head of VIP on segmentation, promotional direction, and lifecycle gaps —

complementing their activity, not replacing it – Lead the marketing strategy for major events (World Cup, Champions League, seasonal peaks) —

consolidate team inputs into one unified plan, hand execution coordination to the PM – Define promotional mechanics (bonuses, free bets, free spins) and ensure the right balance between

growth and margin – Own performance tracking for your own campaigns and contribute to shared monthly reviews – Manage the marketing budget and own CRM/campaign tooling (e.g., Smartico or equivalent)

WHAT WE'RE LOOKING FOR :

5+ years in iGaming marketing — casino and sportsbook is mandatory

– Hands-on experience running Email and SMS campaigns at volume – Strong understanding of CRM, player lifecycle, and bonus mechanics

– Comfortable working across multiple teams without formal authority over them

– Data-driven — reads campaign numbers and acts on them quickly

– Experience with CRM platforms, Smartico knowledge as an advantage

– Experience with SMS/Email sending platforms. Xtremepush knowledge as an advantage

– Budget ownership experience