Marketing Analyst

The FreedomPay Commerce Platform is the technology of choice for many of the largest companies across the globe in retail, hospitality, lodging, gaming, sports and entertainment, foodservice, education, healthcare and financial services. FreedomPay’s technology has been purposely built to deliver rock solid performance in the highly complex environment of global commerce. The company maintains a world-class security environment and was first to earn the coveted validation by the PCI Security Standards Council against Point-to-Point Encryption with EMV standard in North America. FreedomPay’s robust solutions across payments, security, identity and data analytics are available in-store, online and on-mobile and are supported by rapid API adoption. The award winning FreedomPay Commerce Platform operates on a single, unified technology stack across multiple continents allowing enterprises to deliver a consistent, repeatable experience on a global scale. FreedomPay is a fast paced, high growth company with a great culture with competitive benefits and compensation with a business casual atmosphere.

The Marketing Analyst will own reporting and analytics across the growth marketing function. This role will support data-driven decision making through consistent reporting, insights, and strategic recommendations, while also helping with marketing tools, dashboards, and data governance. Key Responsibilities

• Build and maintain dashboards, recurring reports, and ad-hoc analyses focused on pipeline, performance, and ROI.
• Analyze campaign data to find trends, insights, and opportunities for optimization.
• Partner with Marketing team to evaluate tests, experiments, performance.
• Support marketing operations by ensuring data accuracy, tracking setup, and platform integrations.
• Help define KPIs, build dashboards, attribution needs, and measurement frameworks across marketing initiatives.
• Collaborate with Systems, Sales, Finance, and other support functions to align on data definitions, tools setup, and reporting standards.
• Manage marketing analytics tools like Google Analytics, Salesforce Marketing Intelligence, Lead Forensics, SEMRush
  
  

Required Skills & Experience

• Bachelor’s degree in Marketing, Business Analytics, Economics, or a related field
• 4+ years of experience with marketing analytics, digital marketing reporting, revenue operations, or a similar analytical role
• Hands on experience working with tools such as Google Analytics and Salesforce (specifically Salesforce Marketing Cloud preferably)
• Experience with tag management and event tracking concepts
• Strong Excel/Google Sheets skills, including data cleaning, formulas, and data validation
• Ability to investigate data discrepancies, troubleshoot reporting issues, and ensure data accuracy across systems
• Ability to communicate findings clearly + provide strategic and actionable recommendations based on said findings
  
  

Preferred Skills & Experience:

• Familiarity with attribution models and marketing funnel performance measurement
• Exposure to BI and visualization tools (e.g., Tableau, Power BI, Looker, or comparable platforms)
• Understanding of digital marketing channels (paid search, paid social, email, and web) and related performance metrics
• Experience supporting A/B testing or marketing experiments and interpreting results
• Ability to translate data into clear, actionable recommendations that influence campaign strategy
• High attention to detail and a structured, methodical approach to analysis
• Comfort working in a fast-paced environment with evolving priorities and incomplete data
• Curiosity and willingness to learn new tools, platforms, and methodologies
  
  

As the fastest growing commerce company in the industry, we offer the opportunity for tremendous upward mobility within the company as well as development and professional growth opportunities. FreedomPay's fulltime roles provide exceptional benefits including medical, prescription, dental and vision coverage, Life Insurance, Retirement Plans with company match, commission sharing plan, flexible hybrid working environment, and great parental and other leave programs. All positions must be able to successfully pass a background check as well as a credit check.

FreedomPay is an Equal Opportunity Employer, including Disability/Veterans. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.