Creative Strategy Lead

Description

Oak & Luna is a global, fashion-forward jewelry brand redefining "everyday luxury." We create iconic, customized pieces that blend aesthetics with individual identity.

Operating at the cutting edge of digital innovation and style, we are looking for a creative leader to help us scale our vision and keep Oak & Luna at the forefront of the industry.

The Opportunity: We are looking for a Creative Strategy Lead to bridge the gap between data-driven performance and world-class fashion aesthetics. In this newly created role, you won't just "make ads"—you will build the engine. You will own the end-to-end creative performance strategy, lead a talented team, and leverage cutting-edge AI tools to drive our global growth. If you are an analytical thinker with a creative soul who thrives on seeing your ideas turn into ROI, this is your stage.

Responsibilities

Strategic Leadership

• Own the Roadmap: Architect the creative performance strategy for Oak & Luna across all paid channels (Meta, TikTok, YouTube).
• Build the Function: Establish the workflows and feedback loops between performance marketing and creative production from the ground up.
• Team Mentorship: Lead and inspire a team of designers, editors, and copywriters, fostering a culture of high-performance and constant iteration.
  
  

• Performance Feedback Loops: Analyze creative performance daily. Turn complex data sets into actionable briefs and creative pivots.
• Testing Frameworks: Design and execute testing methodology for hooks, angles, and formats to optimize the full customer journey.
  
  

• AI Integration: Research and implement AI-driven tools (generative video, automated versioning, copywriting) to increase creative velocity and edge.
• Scalable Systems: Build scalable, automated creative systems with performance and brand integrity top of mind.
• Hands-on Strategy: Conduct research, run feedback loops, write compelling copy, and develop ad concepts that stop the scroll.
  
  

• 4+ Years of Experience: Proven track record in performance-driven creative, growth marketing, or creative strategy roles (D2C brand or high-growth agency).
• Analytical Mindset: Deep ability to interpret performance data and translate insights into sharp creative direction.
• Creative Intuition: A strong "eye" for fashion and aesthetics combined with a test-and-learn, Direct Response (DR) approach.
• Platform Mastery: Hands-on experience working with Meta, TikTok, and/or YouTube ad platforms.
• Leadership Experience: Proven ability to manage or collaborate closely with cross-functional creative teams (design, copy, video).
• AI & Tech-Savvy: Curiosity and experience leveraging AI tools to optimize creative workflows.
• Native-level English: Exceptional written and spoken English is a must.
  
  

• Experience managing creative processes using AI tools for research and content generation.
• Familiarity with dynamic production workflows and creative testing frameworks.
• Strong organizational and communication skills with a team-player attitude.
  
  

• Love moving fast, iterating, and always optimizing.
• See creative as a blend of art and data.
• Get excited by solving real problems with smart, scalable ideas.
• Aren’t afraid to challenge the brief or suggest a bold alternative.