Content & Community Marketing Manager

When Oktopost was founded in 2013, social media was still a question mark in B2B marketing. We saw its untapped potential to drive real business results and built a platform to help marketers turn social into a measurable growth channel.

Today, the challenge for B2B organisations is not access to channels, but the ability to stand out, build trust, and prove impact in an increasingly crowded and competitive digital landscape.

Oktopost powers social media management and employee advocacy, enabling B2B companies to become truly social organisations. Our platform is built specifically for B2B, and we apply the same principles internally, using content, social, and community to drive measurable pipeline and revenue.

We are now hiring a Content & Community Marketing Manager to own and scale Oktopost’s content engine, organic social presence, and community strategy. This role is responsible for turning content, social, and community into a measurable, repeatable growth engine, driving pipeline, building category authority, and influencing buying groups across the full B2B journey.

You will play a central role in establishing Oktopost as the category leader in B2B social, defining how we build authority, engage our market, and convert attention into revenue.

This is a rare opportunity to take ownership of a core growth engine and shape how a B2B category is built.

You will work closely with Product, Marketing, Sales, and external partners, including SEO and PR agencies, to ensure all activity is aligned to business outcomes and market positioning.

This role requires working from our Ramat Gan office a minimum of 3 days per week to enable close collaboration across teams.

What You'll Do

• Define and own Oktopost’s content strategy, aligned to pipeline generation, category positioning, and business goals.
• Plan and execute high-impact content across blogs, whitepapers, eBooks, webinars, events, and campaigns.
• Shift content toward problem-first, search-led, and high-intent topics to capture demand and increase category visibility.
• Lead Oktopost’s organic social strategy (LinkedIn-first), driving engagement and growth among target accounts.
• Manage and scale Oktopost’s employee advocacy programme, increasing participation, reach, and influence across the organisation.
• Partner with leadership and subject matter experts to develop executive thought leadership and increase visibility with key buying groups.
• Build and operate a repeatable distribution system across social, web, email, and syndication to maximise content impact.
• Own the strategy and execution of webinars and events as a scalable demand and engagement programme, driving pipeline progression, audience growth, and community engagement.
• Own Oktopost’s PR strategy and execution, managing external PR agencies and ensuring alignment with messaging and campaigns.
• Develop press releases and proactive media initiatives that shape category narrative and expand share of voice.
• Lead influencer and flagship programmes (Rising 30, B2B Innovation Awards) to strengthen authority and market presence.
• Own the development of original research and reports, turning insights into content, PR, and demand generation assets.
• Build and actively manage Oktopost’s community as a primary growth lever, driving ongoing engagement, advocacy, peer interaction, and long-term retention.
• Lead and grow the Behind the Post podcast, repurposing content across channels.
• Ensure all activity is tracked, attributed, and tied to pipeline and revenue outcomes.
• Build repeatable systems and workflows that scale content, social, and community impact.
• Continuously optimise performance using data, funnel insights, and account-level engagement signals.
• Embed AI into workflows to increase output, speed, and personalisation without compromising quality.
• Manage external agencies and partners, ensuring clear requirements, delivery, and performance standards.
• Success in this role will be measured by increased category visibility, growth in engaged target accounts, and a clear, attributable contribution to pipeline and revenue.

What We're Looking For

• 4+ years of experience in B2B SaaS marketing, focused on content, social, or community, ideally in mid-market or enterprise environments.
• Proven ability to build content strategies that drive pipeline and business outcomes, not just traffic.
• Strong understanding of LinkedIn and B2B social, and how they influence complex buying journeys.
• Experience managing content production and working with SEO and PR agencies.
• Experience owning and running social and employee advocacy programmes.
• Experience in planning and executing webinars or virtual events as demand generation channels.
• Strong writing and storytelling skills, with the ability to communicate complex ideas clearly and effectively.
• Experience working with senior stakeholders to develop thought leadership.
• Hands-on experience using AI tools to improve content creation and workflows.
• Ability to work cross-functionally in a fast-paced environment.
• High attention to detail, strong organisation, and project management skills.
• Excellent communication skills in English (Hebrew is a plus).

Life as an Oktoposter

At Oktopost, we’re a curious, collaborative, and driven bunch who believe in doing great work, and having fun while we’re at it. We value ambition, creativity, and a healthy dose of team spirit, all wrapped up in a culture that encourages growth, innovation, and delivering real impact.

No matter what department or region you join us from, you’ll be part of a team that supports, celebrates, and challenges one another. From day one, we want every Oktoposter to feel empowered, inspired, and truly at home.

We're a team that’s genuinely passionate about B2B social. We believe social media can shape brands, spark meaningful conversations, and drive real business results, and we'd love for you to be part of our journey.