Content & Product Marketing Manager

About Ship4wd

Ship4wd is a dynamic startup company dedicated to delivering innovative solutions in the logistics industry. We simplify shipping for businesses, providing tools that make logistics more efficient and user-friendly.

We’re looking for a Content & Product Marketing Manager to lead content and messaging end-to-end across performance, product marketing, and brand.

This is a hands-on role for someone who can think strategically and execute fast.

What You’ll Do

● Performance: Create and optimize content for paid campaigns (ads, landing pages, video, email), A/B Testing and performance optimization.

● Website & SEO: Own website content and drive SEO (landing pages, blogs, articles).

● Product Marketing: Define product messaging and positioning across audiences (ICPs) and lifecycle stages.

● Product Marketing Lifecycle: Drive onboarding, activation, and engagement through content messaging across Product, Pre-Sales, and Sales

● Funnel UX: Identify friction points and improve conversion o product funnel (onboarding, UX, activation flows).

● Sales Enablement: Translate product capabilities into clear narratives and sales materials.

● Social & Thought Leadership: Lead content initiatives and distribution across LinkedIn, YouTube, Meta, Reddit (hands-on or via vendors).

Who You Are

● 3-5 years of experience in content/growth/product marketing.

● Native or high-level English, with excellent writing and communication skills.

● Strong content capabilities, combining creative thinking with a performance mindset.

● Hands-on and independent, with end-to-end ownership of execution

● Proactive and cross-functional, able to lead initiatives and drive processes and aligned with business goals.

● Data-driven, able to analyze reports and funnel performance to generate actionable insights.

● Experience working with AI tools/agents - advantage

● Experience with lifecycle marketing and funnel optimization - advantage