Product Marketing Manager

About Yolk

Yolk is a VC-backed startup (backed by investors in companies like Anthropic, Groq, and TensorNet) on a mission to transform how sales teams learn and perform. 

We are building the world’s most advanced AI sales coach, helping revenue teams identify deal-killing mistakes before they impact the forecast. Our platform analyzes real sales conversations and delivers targeted coaching to improve discovery, objection handling, negotiation, and more. 

Our goal is simple but ambitious: to build the best AI coach for sales teams anywhere.

The Role

We’re looking for a Product Marketing Manager / GTM Product Marketer to help define how Yolk goes to market.

You’ll sit at the intersection of product, sales, and marketing, owning positioning, messaging, sales enablement, and GTM execution. This is a high-impact role for someone who understands customers deeply, can turn product value into clear stories, and knows how to support a focused, account-driven sales motion.

Key Responsibilities

• Own Yolk’s positioning, messaging, and value proposition
• Build GTM strategies for target segments, personas, and accounts
• Create sales and marketing assets such as decks, case studies, and one pagers
• Partner with sales on account-based campaigns and personalized outreach
• Support product launches with clear narratives and enablement materials
• Gather customer, market, and competitor insights to strengthen our GTM approach

Requirements

• SExperience in product marketing, GTM, or strategic marketing in B2B SaaS
• Strong positioning, messaging, and content creation skills
• Experience working closely with sales on enablement and pipeline support
• Ability to translate customer needs into compelling value propositions
• Excellent communication skills and a strong sense of ownership
• Comfortable working in a fast-paced startup environment

Preferred qualifications

• Experience in AI, sales tech, or revenue tech
• Familiarity with account-based marketing
• Experience at an early-stage or high-growth startup