Business Application Analyst

ActiveFence is looking for an experienced Business Application Analyst with a solid background in marketing tech-stack management and B2B marketing operations. This role is essential for streamlining our marketing efforts by ensuring alignment between organizational goals and systems and improving the quality and velocity of our marketing activities.

The ideal candidate will be responsible for:

Oversee and optimize our marketing systems and tools (including marketing platforms, event platforms, analytics tools) and work collaboratively with the revops team for seamless integration, and enhancements.
Manage the day-to-day administration of HubSpot, including system configurations, troubleshooting, and user support.
Design, implement, and maintain workflows and automated processes to improve marketing efficiency and lead management.
Create and manage marketing forms, landing pages, and email templates, ensuring alignment with branding and campaign requirements.
Support CRM integrations and ensure seamless data flow across systems.
Lead Management - Manage the lead generation and lead lifecycle processes (creation, optimization, data flow, etc.)
Campaign Management - manage processes and automation, including setting up forms, creating workflows, automating emails, UTMs generation, testing, data import and analysis.
Maintain the integrity and hygiene of marketing data in HubSpot

Requirements:

At least 2 years of hands-on experience with HubSpot, including implementing and maintaining workflows, forms, email templates, data management, system administration, and Integration with SFDC - a Must
2-5 years of experience with managing and implementing marketing processes and GTM processes - preferably in a B2B SaaS company
Demonstrated proficiency with marketing tools and platforms such as marketing automation platforms, event platforms, marketing content platforms, lead generation tools, ABM platforms.
Well-known Salesforce features and capabilities
Business-oriented with a solid understanding of B2B marketing strategies and approaches
Basic understanding of HTML/CSS and familiarity with web analytics tools (e.g. Google Analytics)
General background and understanding of project management and project documentation
Experience working with business stakeholders and ability to analyze business requirements
Great passion for information systems, technology, and processes
Strong self-learning abilities
Proven ability to prioritize effectively and discern critical issues from less urgent ones
Excellent written and verbal communication skills are required (English)
BSc in Industrial Engineering/ BA in Information Systems or equivalent

Advantage:

Familiarity with WordPress
Admin experience in Salesforce, hands-on experience in Workato
Knowledge of sales processes

About ActiveFence:

ActiveFence is the leading tool stack for Trust & Safety teams, worldwide. By relying on ActiveFence’s end-to-end solution, Trust & Safety teams – of all sizes – can keep users safe from the widest spectrum of online harms, unwanted content, and malicious behavior, including child safety, disinformation, fraud, hate speech, terror, nudity, and more.

Using cutting-edge AI and a team of world-class subject-matter experts to continuously collect, analyze, and contextualize data, ActiveFence ensures that in an ever-changing world, customers are always two steps ahead of bad actors. As a result, Trust & Safety teams can be proactive and provide maximum protection to users across a multitude of abuse areas, in 70+ languages.

Backed by leading Silicon Valley investors such as CRV and Norwest, ActiveFence has raised $100M to date; employs 300 people worldwide, and has contributed to the online safety of billions of users across the globe.