Marketing Associate (Entry Level)

If you recently graduated in marketing or a related field and you’re already using AI tools daily to ideate, create, build, and raise your quality bar in your own projects, read on.

You haven’t specialized yet. Brand, content, demand gen, operations. You’re curious about all of it and motivated to learn. This role gives you exposure to the full picture.

If you want real ownership across the full 360° of B2B marketing inside an AI-first company, we’d love to meet you.

The Opportunity

Lightico is an AI-powered journey orchestration platform that helps large enterprises digitize compliance-heavy customer journeys across banking, consumer lending, and telecommunications.

Our platform eliminates manual, paper-heavy processes and enables secure, seamless digital interactions across the full customer lifecycle. Our customers operate in highly regulated industries, where precision, clarity, and trust matter.

We are looking for a proactive, execution-focused Marketing Associate to join our Tel Aviv team. This is a hands-on opportunity for someone building their foundation in B2B SaaS marketing and eager to work across brand, content, demand generation, and marketing operations in an AI-first environment.

Role Description

The Marketing Associate will support the execution of Lightico’s marketing initiatives, balancing creative production with structured, data-driven execution. Reporting directly to the VP Marketing, the role contributes to translating complex enterprise positioning into clear, compelling campaigns for senior decision-makers.

This position offers exposure across brand, LinkedIn thought leadership, demand generation, Account-Based Marketing, and marketing operations. It requires comfort combining creativity with systems thinking and a strong interest in using AI to enhance research, creation, automation, and performance tracking.

Key Responsibilities

• Multi-Format Content Production: Create high-quality assets across formats including long-form articles, LinkedIn thought leadership, carousels, supporting visuals, and short-form video concepts. Ensure content is optimized for both human engagement and AI/search discoverability.
• Brand Consistency & Editorial Discipline: Maintain and apply Lightico’s brand voice, messaging, and visual identity consistently across all content and channels. Review and refine AI-generated content to ensure it meets high editorial and quality standards.
• ABM & Campaign Operations: Build and maintain high-intent contact lists for Account-Based Marketing campaigns using lead-generation tools and internal data. Support campaign execution across LinkedIn, email, and field marketing initiatives.
• Marketing Automation & Reporting: Build, deploy, and track email workflows and nurturing sequences in HubSpot. Monitor campaign performance and provide clear, actionable insights for optimization.
• Event Support: Support the planning and execution of webinars, conferences and enterprise-facing events.
• AI-Augmented Marketing Execution: Leverage AI tools across the full marketing workflow from ideation and asset creation to automation and optimization. Continuously look for opportunities to improve speed, insight, and efficiency of processes and production while maintaining high quality and brand discipline.

Requirements

• Native-Level English: Your English must be at a native level with impeccable writing and verbal communication skills. You will be creating content for a global, enterprise-level audience.
• Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Technical Aptitude: Experience with or a strong desire to master HubSpot, WordPress, and various analytics tools.
• AI Fluency:  Comfortable experimenting with AI tools and combining them thoughtfully to improve workflows, speed, and quality across marketing execution. You understand that AI is a multiplier — not a replacement for judgment.
• Editorial Judgment & Attention to Detail: Strong ability to review, refine, and quality-control content including AI-generated, to ensure accuracy, clarity, and brand consistency.
• Modern Marketing Literacy: Basic understanding of SEO and GEO (Generative Engine Optimization), and how content is discovered in AI-powered search environments. Awareness of agentic AI concepts and their impact on marketing workflows.
• Multimedia Storyteller: Ability to take complex B2B topics and make them simple and engaging through text, visuals, or video.
• Location: Ability to work in a hybrid capacity from our Tel Aviv office.

Bonus Points

·     Experience with design and video tools such as Canva, CapCut, Adobe Creative Cloud, or Descript

·     Familiarity with LinkedIn Sales Navigator, Clay, ZoomInfo, Influ2, and similar marketing platforms

·     Basic knowledge of HTML/CSS or SEO tools

·     Previous experience in a fast-paced B2B SaaS or startup environment

Why Join Lightico

• A strong entry point into enterprise B2B SaaS marketing
• Real responsibility and impact, not just support work
• Exposure to senior leadership and global enterprise customers
• An AI-first culture that encourages experimentation and smart workflows
• A collaborative, fast-moving environment that values initiative and high standards

If you love experimenting with the latest tools, care deeply about quality, and want to build a career in B2B tech marketing, we’d love to hear from you.