Head of Growth and Monetization - Vehicle

The Vehicle Vertical at yad2...

Why This Role is For You

Own the vehicle seller experience on yad2 and drive revenue that impacts millions of Israelis.

Turn insights into action: use data, product thinking, and experimentation to transform the journeys of sellers and seekers.

Shape the marketplace by connecting user behavior, performance, and monetization into measurable results.

What You Will Be Doing

As the business owner for private growth & monetization for the Vehicle vertical, you will own initiatives that improve revenue and conversion across the vertical. You will define pricing and packaging strategies, optimize funnels ,improve experience, and test new monetization mechanics that scale. Working closely with Product, Marketing, Analytics, and Operations, you will translate insights into actionable improvements and measurable business outcomes.

• Develop and implement data-driven strategies to identify and solve abuse patterns, balancing platform hygiene with revenue growth.
• Own the end-to-end Vehicle seller and Seeker revenue funnel, from Opportunity to transaction.
• Identify friction points and optimize flows to Improve conversion rates
• Define and iterate pricing and packaging strategies that balance revenue growth with marketplace health.
• Develop expansion mechanics that increase ARPPU and adoption of premium features.
• Run structured experiments including A/B tests and pricing elasticity studies.
• Monitor yield, conversion, and unit economics to ensure sustainable revenue growth.
• Partner cross-functionally to translate insights into scalable initiatives.
  
  

• 5+ years in Product Monetization, Growth, or Revenue Optimization roles.
• proven ability to navigate a centralized product environment, securing resources through high-impact business cases and ROI-driven prioritization.
• Strong experience in pricing, packaging, monetization and funnel optimization, ideally in marketplaces, SaaS, or classifieds.
• Proven track record improving conversion and revenue across product funnels.
• Solid understanding of product-led growth, upsell, upgrades, and retention.
• Hands-on experience running experiments and interpreting data to drive decisions.
• Comfortable translating complex data into actionable recommendations.
• Experience leading cross-functional initiatives without direct reports.
• Fluent in English.
  
  

• Your work will impact millions of users every day
• You’ll join a team that values ownership, strong engineering culture, and modern development practices
• You’ll help shape the next generation of a platform used by almost every household in Israel