VP Marketing Operations & AI Transformation

Why This Role is For You

Are you a senior strategic operator ready to architect the marketing engine for Israel’s leading digital marketplace? At yad2 we are taking the platform to the next level with a verticalized AI first approach designed to deliver smarter and more efficient experiences for millions of users.

By unifying Real Estate, Vehicles, Goods, and Jobs into a professionalized Center of Excellence, you will build the operational backbone that connects business vision to technical execution. This is your chance to lead a cross vertical transformation at scale acting as the high level bridge between Marketing and the Product, Data, and Technology (PDT) organizations. You will define the AI maturity baseline and lead the change management strategy that transforms how millions discover, buy, and sell every day.

About The Role

You will own and drive the development of our marketing operating system across all verticals ensuring technical consistency and governance. You will lead the transition of our Marketing HQ into a Strategic Shared Services hub while managing and mentoring a high performing team of operations and MarTech professionals. Your mission is to guide your team in turning complex AI and technological capabilities into scalable growth engines ensuring our infrastructure is a long term competitive advantage.

What You Will Be Doing

• Lead and Mentor a High Performing Team Manage the Marketing Operations and MarTech department in a Shared Services model providing guidance to vertical teams and fostering a culture of technical excellence
• Architect the Marketing CoE and Knowledge Transfer Define the formal infrastructure for how insights flow between verticals by building shared repositories and playbooks that align category managers with a unified strategy
• Define the AI Maturity Baseline and Governance Lead the high level AI roadmap by establishing the necessary infrastructure and governance standards including ethical data usage and a department wide upskilling strategy
• Partner with PDT (Product, Data, Tech) Serve as the strategic focal point to translate marketing business objectives into technical roadmaps and ensuring marketing infrastructure remains a priority in the tech backlog
• Drive Operational Excellence and Budget Control Own and manage the departmental budget and resource allocation including high level negotiation and management of strategic global vendors
• Lead Change Management in a Matrix Organization Orchestrate the transition to a verticalized structure by aligning stakeholders across the organization and ensuring the operating system supports competing priorities
• Scale Technical Infrastructure Oversee the long term evolution of our MarTech stack including CDP and CRM to support personalized and intelligent cross vertical user journeys
  
  

• 8+ years in Marketing Operations including proven experience in senior leadership roles within tech organizations operating at scale
• Experience Building Shared Services Proven track record of managing a centralized team that supports multiple business units or verticals with a clear reporting structure
• Strategic Systems Thinking The ability to design complex organizational workflows that solve for competing priorities between vertical goals and HQ infrastructure
• The Translator Ability A proven track record of bridging the gap between business metrics like CPA and LTV and technical execution across Product, Data, and Tech
• AI Transformation Leadership A strategic understanding of how to set an AI baseline for an organization including governance and long term change management
• Financial and Budgetary Ownership Experience managing significant departmental budgets and navigating complex vendor ecosystems
• Fluent in English