Category Manager

Category Manager – HBPC | Unilever Israel

Ready to manage one of Israel’s most iconic home & fabric care brands

?We're looking for a strategic, data‑driven Category Manager to lead the Badin category end‑to‑end and shape its future in the Israeli market

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What will you d

• o?Lead the category’s business and marketing strategy, including local market planning and opportunity identificatio
• n.Analyze market trends, competition, brand performance and consumer insights to drive smart, data‑backed decision
• s.Manage innovation processes: develop and launch new products, collaborate with R&D, factories and suppliers, and build strong business case
• s.Build and execute 360° marketing plans, including communication strategy, product launches and activation program
• s.Own and manage the annual category budget and A&P, ensuring efficient KPI‑driven investmen

t.
Key Interfac

es:Category & Brand Managers, R&D, Quality, Supply Planning, and Sal

es.Reporting to the Marketing Manag

er.
Requireme

• nts:Bachelor’s degree in Economics, Business Administration, Communications, or Social Sciences (MBA – advanta
• ge).Experience working in FMCG compan
• ies.3–5 years of experience in Brand or Category Managem
• ent.Strong skills in strategy development, planning, and budget
• ing.High level of English (spoken & writt
• en).Experience in digital marketing and social media, alongside traditional me