Director of Monetization & LiveOps

About Beach Bum

Beach Bum is a dynamic and innovative gaming company that brings a fresh twist to classic games by introducing them to the world of casual online games. Beach Bum was created in 2015 by industry leaders out of a genuine passion for gaming and technology. In 2021, Beach Bum was acquired by hyper casual gaming leader Voodoo, opening the door to countless new opportunities and millions of players worldwide!

Role

We are looking for a strategic and data-driven Director of Monetization & Live Operations to lead revenue growth and player engagement across our game portfolio. This role sits at the intersection of product, economy design, live content, and analytics — owning both short-term performance and long-term monetization strategy. The ideal candidate combines strong business acumen with deep understanding of free-to-play mechanics, player psychology, and live service operations.

Resposibilities

Monetization Strategy & Execution

• Define and lead the overall monetization strategy (IAP, DTC, subscriptions, ads).
• Optimize payer funnel: conversion, ARPPU, payer retention.
• Design and oversee pricing strategy, offer structures, and value propositions.
• Identify new revenue opportunities beyond existing segments (e.g., expanding payer base beyond VIP).
• Own monetization experimentation roadmap (A/B testing, segmentation, behavioral targeting).
  
  

• Define and execute Live Ops strategy aligned with product vision and revenue goals.
• Build seasonal calendars, event frameworks, and engagement loops.
• Ensure Live Ops support both retention and monetization objectives.
• Analyze performance metrics and iterate rapidly.
• Balance content cadence with economy health.
  
  

• Oversee in-game economy health (sources, sinks, inflation control).
• Partner with analytics to monitor KPIs (Retention, LTV, ARPDAU, ARPPU, Conversion).
• Translate data into clear action plans and prioritization.
• Drive player segmentation strategies.
  
  

• Lead and mentor monetization & live ops teams.
• Collaborate closely with Product, Game Design, Economy, BI, Marketing, and UA.
• Align monetization initiatives with overall studio strategy.
• Present performance insights and strategy to senior leadership.
  
  

• 5+ years of experience in monetization, live ops, or product leadership in F2P gaming.
• Proven track record of driving revenue growth in live service games.
• Deep understanding of mobile F2P business models.
• Strong analytical mindset and comfort working with data.
• Experience managing teams and cross-functional stakeholders.
• Strategic thinker with hands-on execution capability.
  
  

• Experience with VIP-based economies.
• Experience launching or scaling DTC channels.
• Experience integrating Ads without harming core experience.
• Experience with competitive PvP economies.
  
  

• Cibus meal card with a monthly allowance of ILS 1,000
• Sick leave starting from the first day of employment
• Half-day off on select holiday eves, in addition to statutory and contractual entitlements
• An extra vacation day accrued for each year of employment
• Company shuttle service from Tel Aviv, Ramat Gan, Givatayim, and Herzliya
• Study fund (Keren Hishtalmut) starting from the first day of employment