Digital Specialist

Company Description

Midblooma is a menopause knowledge and wellness platform designed to offer women accurate, evidence-based resources during perimenopause and menopause. The platform consolidates information across critical health categories, including symptoms, nutrition, supplements, fitness, skin, and sleep, with content verified against reputable medical guidelines. It features innovative tools like the Ingredient Checker and a Validated Marketplace, promoting transparency and trust. Additionally, Midblooma provides a supportive community through private forums and events, fostering peer connections without commercial influence. Committed to editorial independence, Midblooma emphasizes trust by avoiding paid placements or sponsored content.

Role Description

This is a volunteer remote role as a Digital Specialist at Midblooma. The Digital Specialist will be responsible for developing and managing digital strategies to enhance the platform's online presence and reach. Key tasks include implementing and optimizing digital marketing campaigns, managing digital projects, and analyzing data to improve performance. The role provides a unique opportunity to contribute meaningfully to the mission of supporting women in navigating their health journey.

Qualifications

• Strong analytical skills to assess data, track performance metrics, and drive data-informed decisions.
• Proficiency in Digital Marketing and Digital Strategy, with experience in campaign development and execution.
• Excellent Communication skills for collaborating with teams and clearly presenting insights and concepts.
• Project Management expertise to organize, prioritize tasks, and meet deadlines effectively.
• Ability to work independently in a remote environment with strong organizational and time management skills.
• Familiarity with wellness or healthcare industries is a plus.
• Bachelor’s degree or equivalent work experience in Marketing, Communication, Digital Media, or related fields.