Marketing Manager

The Role

As a Marketing Manager at Balance, you will turn strategy into execution across campaigns, content, and product storytelling.

Working closely with the VP of Marketing, Director of Product Marketing, and cross-functional teams, you'll own day-to-day marketing initiatives that drive awareness, pipeline, and product adoption.

This role is ideal for someone who thrives in a fast-paced environment, enjoys building and shipping, and knows how to translate complex product capabilities into clear, compelling narratives that resonate with finance and operations leaders.

You'll play a key role in shaping how our products show up in the market across our website, campaigns, launches, events, PR, and partner channels.

Responsibilities:

Content & Social Media

• Create and manage high-quality marketing content (landing pages, blogs, reports, etc.)
• Create and manage social media content that reinforces product positioning, builds brand credibility, and drives awareness, while continuously testing and optimizing performance.
• Collaborate with Demand Gen to develop and launch high-impact campaign assets that drive pipeline
  
  

• Plan and own end-to-end event execution for field marketing initiatives, including industry events, trade shows, and hosted experiences
• Partner with Sales to maximize pipeline generation from events (pre-event outreach, onsite engagement, post-event nurture)
• Develop event-specific content and campaigns to drive attendance and engagement
• Measure and report on event performance and ROI
  
  

• 2–5 years of experience in B2B marketing, preferably in fintech, SaaS, or high-growth startups
• Strong execution mindset with the ability to take ideas from concept to launch quickly
• Self-starter with a strong ownership mindset—able to identify gaps, set direction, and execute independently
• High fluency in AI tools for marketing execution, including platforms like Claude Code, ChatGPT, and other generative AI tools – Must-Have
• Excellent written and verbal communication skills (native-level English)
• Experience owning or supporting field marketing and event programs (trade shows, conferences, hosted events)