Senior Marketing Specialist

We’re looking for a creative, data-driven, and highly organized Senior Marketing Specialist to join our team and support multi-brand campaigns from concept to execution. You’ll play a key role in bringing products to market, managing day-to-day campaign operations, analyzing performance, and coordinating between internal teams, licensors, and partners to ensure smooth and impactful marketing delivery.

This is a full-time, on-site position, located in the Tel Aviv District.

Working hours are Monday-Thursday from 9:00-18:00, plus Fridays from 8:00-16:00.

Responsibilities:

• Lead the planning, execution, and optimization of integrated marketing campaigns across digital, social, and retail channels

• Own go-to-market strategies for product launches, from concept to post-launch analysis

• Drive campaign performance through data analysis, KPI tracking, and continuous optimization

• Manage and optimize paid media activity (Meta, TikTok, Google/YouTube)

• Collaborate cross-functionally with product, creative, and sales teams to align on strategy and execution

• Take ownership of content direction, including social media, influencers, and campaign messaging

• Manage relationships with external agencies, influencers, and partners

• Lead communication and alignment with global/licensing partners where relevant

• Identify market trends, consumer insights, and growth opportunities to inform strategy

• Oversee multiple projects simultaneously, ensuring high-quality delivery and deadlines

Requirements:

• Bachelor’s degree in Marketing, Business, or related field

• 2–4 years of experience in marketing, with strong exposure to campaign ownership

• Proven experience leading end-to-end campaigns and product launches

• Strong analytical mindset with the ability to translate data into action

• Hands-on experience with digital marketing platforms (Meta Ads, TikTok, Google)

• Excellent project management and stakeholder management skills

• High level of English (written and spoken)

• Ability to thrive in a fast-paced, dynamic environment

This is a full-time, on-site position, located in the Tel Aviv District.

Working hours are Monday–Thursday from 9:00–18:00, plus Fridays from 8:00–16:00.

Company Description

PMI Kids’ World is a globally acclaimed leader in children’s merchandise and toy manufacturing, with over 30 years of market expertise. The company has established itself as one of the top three gaming manufacturers worldwide, creating exciting collaborations with iconic brands such as Disney, Universal Studios, UEFA, FIFA, Nickelodeon, and Epic Games. Known for its trendsetting approach, PMI Kids’ World offers popular brands like Sonic Prime, Among Us, and Brawl Stars. With a strong foundation in worldwide merchandising rights, development expertise, manufacturing capabilities, and global distribution, PMI continues to deliver innovative and high-quality products to children worldwide.