AI Growth Marketing Manager

About Us

Come [legally] hack with us on the data on the largest exchange that’s running our world. Not NASDAQ; the one with way more events - the Global Ads Exchanges, where millions of ads are born and clicked every second.Step behind the curtain of algorithms and competitors that move $1T of annual budgets. Plunge into a world of ISP volumes of traffic, sub-second predictions, and TBs of live, real-world data. Use cutting-edge analysis, ML and engineering or just plain hacker-like thinking to outperform the market.Arpeely is a Data-Science startup, leveraging Ai, data analysis, ML, engineering, and multi-disciplinary thinking to gain a market edge and exploit hidden opportunities in real-time advertising. Processing over 1,000,000 requests per second and serving over 20B sub-second predictions daily, we build and operate Machine Learning algorithms running on the world’s largest Real-time-bidding (RTB) Ad-Exchanges. lead the development and optimization of products, focusing on improving user experience and optimizing user funnels and creatives.

What You’ll Do

• Create and optimize user funnels, landing pages, and in-product experiences using structured A/B testing and data-driven experimentation.
• Take full responsibility for growth: lead user acquisition projects from strategy through execution, using AI as your main working environment.
• Set and monitor KPIs, analyze user behavior and cohort data, and constantly iterate.
• Prioritize and manage opportunities from ideation, implementation, production deployment, and monitoring
• Own business units, from top-level KPIs to daily performance.
• Conduct internal, competition, and ad-intelligence research to find and exploit new opportunities
• Use generative AI tools to create and optimize funnel performance.
• Work closely with teammates from all departments - product, data science, and R&D
• Work in a fast-paced, innovative, data-driven, and rewarding environment.
• Act as the point of contact for strategic partners, managing client calls, technical integrations, and partnership success.

Requirements

• 2+ years of experience as a Growth, Funnel Optimization, Performance Marketing or B2C Analytics
• Experience in data-rich, mobile apps, gaming, ad-tech, marketing, or large user base companies/startups
• Strong analytical skills with a focus on KPI improvement and conversion optimization
• Experience managing and conducting A\B tests
• Good understanding of UX design principles and user-centered design
• Proficiency in leveraging generative AI tools
• Excellent written and verbal English communication skills
• Self-motivated and proactive, with strong interpersonal skills and a creative mindset
• Great interpersonal skills, fun to be around :)