Transmedia Producer, UX Content Strategist, or Interactive Experience Designer

Job Brief: "Who Are You Israel" Interactive Journey1. Project Overview

• Project Name: Who Are You Israel - Interactive Redesign
• Core Goal: Transform the existing Who Are You Israel website from a static text repository into an immersive, character-driven journey led by Srulik (the iconic Israeli "Sabra" character by Dosh).
• Target Audience: Jewish and Israeli youth, spiritual seekers, and international audiences interested in the concept of Geulah (Redemption).

The "Base Text" (found on the current site) remains the authoritative source. The professional will design a narrative layer on top of this text:

• The Guide: Srulik acts as the "mentor," leading users through chapters.
• Walkthrough Elements: Adding "sidecar" commentary, speech bubbles, and "Sabra" anecdotes that break down complex theological points.
• Multimedia Integration: Strategically placing video clips and Dosh-inspired illustrations to serve as "bridges" between text sections.

The hired professional will be responsible for:

• Experience Mapping: Creating a "storyboard" for the site that identifies specific "break points" in the base text for Srulik’s interventions.
• Content Architecture: Designing the "scroll-telling" flow (progressive disclosure) where text, clips, and animations appear as the user moves down the page.
• Character Scripting: Writing conversational, optimistic, and proud dialogue for Srulik that complements (but does not replace) the base text.
• Asset Coordination: Defining the types of clips and illustrations needed and coordinating with editors/illustrators to ensure they match the narrative flow.
• Interactive Design: Creating 1-question "check-ins" or reflection prompts for users at the end of key chapters.

• Mobile-First Design: The journey must be fluid and "thumb-friendly" on mobile devices.
• Visual Hierarchy: Clear distinction between the "Base Text" (scholarly/authoritative) and the "Srulik Layer" (conversational/guiding).
• Consistency: Maintaining the brand's spiritual tone while integrating Dosh’s classic, proud Israeli aesthetic.

• Phase 1 (Discovery): Site audit and narrative "storyboard" of the journey.
• Phase 2 (Content Strategy): Drafting Srulik’s dialogue and identifying clip placements.
• Phase 3 (Production): Coordinating multimedia assets and prototyping interactive elements.
• Phase 4 (Launch): Final testing for flow, loading speed, and mobile responsiveness.