Head of Creative

Who We Are:

Outlook Amusements operates a leading B2C consumer marketplace through its flagship brand, California Psychics. For over 30 years, the company has been dedicated to connecting individuals with trusted, expert guidance. Through personalized psychic readings and life guidance delivered by top-rated professional advisors, we help people gain clarity, confidence, and direction at meaningful moments in their lives.

What We’re Looking For:

We’re looking for an AI-first creative leader with a strong performance mindset to own and scale our creative output for a U.S. consumer audience.

This role combines creative direction, systems thinking, and hands-on execution. You will lead the development of large-scale brand and performance campaigns — from concept to production — across TV, radio, websites, app experiences, CRM, and social platforms, while building a modern AI-powered creative organization.

You’ll be responsible not only for creative quality, but also for building the processes, workflows, and AI agent infrastructure that enable high-volume, high-impact creative production at scale.

What You’ll Do:

• Lead the overall creative vision and execution across brand and performance marketing
• Develop mass-market campaigns for U.S. audiences (TV, radio, social, website, app, and CRM channels)
• Build and scale a high-output creative engine for paid and organic social media
• Own creative direction across lifecycle touchpoints (landing pages, in-product experiences, emails, and notifications)
• Design and implement AI-driven creative workflows and production pipelines
• Establish, train, and manage AI agents for creative and production processes
• Combine strategic thinking with hands-on creative execution
• Ensure creative consistency and brand quality across all channels
• Collaborate with marketing, product, and leadership on campaign strategy
• Analyze performance data and iterate creatives accordingly
• Manage and mentor creative team members and external partners
• Maintain strong attention to detail while meeting high production volume

What You’ll Need To Be Successful:

• 7+ years of experience in B2C creative leadership within high-scale businesses
• Proven experience building campaigns from concept to execution for mass audiences
• Experience producing campaigns for TV and radio in the U.S. market
• High-level English (native or near-native professional fluency)
• Hands-on experience with modern AI creative tools and workflows
• Experience building scalable creative systems for social media performance marketing
• Experience creating for websites, apps, and CRM/lifecycle campaigns
• Ability to balance brand storytelling with performance-driven creative
• Strategic mindset with strong execution capabilities
• Strong communication and people skills
• Exceptional attention to detail

Working Conditions:

• Collaborate closely with U.S. based teams and management
• Continuous work on a computer.
• Ability to work from home including a stable internet connection.
• Occasional international travel to headquarter office in Los Angeles if necessary.
• Work from office in Petach Tikva twice a week

What We Offer:

At Outlook Amusements, we are an established global B2C organization that values collaboration, accountability, and people-first leadership. As part of our newly opened subsidiary in Israel, you’ll join a supportive, engaged team where your contributions matter and your success is shared. We take our work seriously, are deeply focused on delivering exceptional experiences to our customers, and believe in fostering a positive, connected workplace along the way.

We offer a competitive salary and bonus opportunity, along with a comprehensive benefits package that includes a study fund contribution, company holidays, and both local and global team-building activities.

Outlook Amusements is an Equal Opportunity Employer and is committed to creating an inclusive workplace. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, sexual orientation, or any other characteristic protected by applicable local laws.