VP Product

About Us

WIDER is revolutionizing how marketing and growth teams create campaigns.

Our system analyzes ad performance, competition and market trends, and operates as a meta layer that sits above the leading generative models, orchestrating them into one cohesive creative brain.

It instantly creates data-driven ads by turning performance data into automated creative choices.

This is where brand, data, and AI operate as one.

The Role

We're looking for an execution-oriented VP Product to lead product management and delivery. You'll report directly to the CPO and translate the company's vision into a concrete roadmap - then make sure it actually ships. This is not a "big picture only" role. You'll own prioritization, cross-departmental synchronization, and product-market fit while getting your hands dirty with specs, trade-offs, and release cycles.

You'll manage a small team of creative directors, and work closely with our engineering team to scale a platform that sits at the intersection of AI, advertising, and creative production.

What You'll Do

• Build and manage the product roadmap based on the CPO's vision and business objectives - turning direction into sequenced, deliverable milestones.
• Own the full product lifecycle from spec to production, ensuring features ship on schedule and at quality.
• Manage the product backlog, balancing customer requests, market requirements, and technical constraints - and saying no when needed.
• Act as the primary connector between R&D, Sales, CS, and Marketing to ensure alignment on feature launches, product updates, and go-to-market timing.
• Manage technical partnerships and integrations with major advertising platforms (Meta, Google, TikTok, and others).
• Systematize user feedback and performance data collection to inform product iterations.
• Drive the evolution of our platform toward greater automation and self-serve capabilities.

What We're Looking For

• 5+ years in Product Management, with at least 2 years in a leadership role managing PMs or cross-functional teams.
• Experience building and scaling B2B SaaS products - ideally in adtech, martech, or creative tooling.
• Deep understanding of AI/ML-powered products. You don't need to train models, but you need to understand how multi-agent AI systems, generative models, and data feedback loops work, because that's what you'll be managing.
• Familiarity with performance marketing metrics (CPA, ROAS, CTR, creative fatigue) and how they connect to product decisions.
• Strong track record of delivering results in a fast-paced, early-stage environment. If your last 5 years were at a 500-person company managing one feature, this isn't the right fit.
• Excellent communication - you can translate technical requirements clearly to R&D and business value to Sales and Marketing.
• Analytical mindset - comfortable using data to drive prioritization and measure product success.

Why WIDER

• You'll shape the product direction of a platform that's redefining how performance ads are created - backed by AI that actually learns and improves.
• Work directly with the founding team (CPO, CEO, CTO) with real ownership and influence.
• Join at a pivotal moment - strong traction and scaling fast.
• Tel Aviv based.