SEO/GEO Growth Lead

A fast-growing technology company is redefining how businesses manage post-transaction risk and revenue recovery.

By combining automation, AI, and deep expertise in the payments ecosystem, the company helps merchants recover lost revenue, reduce risk, and operate more efficiently at scale. Its platform is trusted by a wide range of customers, from rapidly scaling DTC brands to large enterprise organizations.

As the company continues to grow, it is building a next-generation organic growth engine designed to capture demand across both traditional search and emerging AI-driven discovery channels.

About the Role

We’re looking for a SEO/GEO Growth Lead to own and scale the company’s organic acquisition engine.

This is not a traditional SEO or Content role.

You will be responsible for driving the inbound pipeline through:

• Search SEO
• AI-driven discovery (ChatGPT, Claude, Gemini)
• High-intent content surfaces (BOFU, comparison, programmatic SEO)

You’ll operate at the intersection of SEO, AI, and growth systems, building scalable frameworks that generate measurable revenue, not just traffic metrics.

What You’ll Do:

Search Strategy & Demand Capture

• Own keyword strategy with a focus on high commercial intent
• Perform competitive analysis to identify gaps and opportunities
• Build and execute scalable SEO roadmaps, including programmatic SEO initiatives
• Identify and prioritize high-impact content opportunities tied to the pipeline

AI Search Optimization (GEO)

• Optimize content for AI retrieval and citation across LLM-driven platforms
• Structure content to win AI-generated queries
• Develop citation-worthy content frameworks
• Monitor and improve visibility in AI-generated answers

AI-Driven Content Systems

• Build and manage AI-powered content workflows (e.g., AirOps, GPT-based systems)
• Replace manual content production with scalable, structured pipelines
• Continuously improve efficiency, output quality, and speed through automation

Conversion Optimization

• Own and optimize bottom-of-funnel (BOFU) content
• Align content with revenue use cases and buyer intent
• Integrate ROI-driven messaging and conversion best practices

Measurement & Performance

• Own organic growth KPIs
• Continuously test, iterate, and optimize based on performance data

Experience: Must-Have

• Proven experience in SEO (technical + on-page) with measurable results
• Experience building or scaling programmatic SEO / high-volume content systems
• Hands-on experience with AI tools and workflows (e.g., AirOps, GPT, automation tools)
• Strong understanding of search intent and conversion-driven content

Nice-to-Have

• Experience in B2B SaaS, fintech, or eCommerce
• Familiarity with buyer personas such as CFOs, risk teams, and operators
• Experience tying SEO performance to pipeline and revenue metrics
• Comfort working with data, analytics, and experimentation

How You Think

• You are a systems builder, not just an executor
• You prioritize impact over output
• You are comfortable replacing manual work with automation
• You are highly experimental, iterative, and data-driven
• You understand that traffic is vanity, pipeline is reality

Why This Role Matters - This role is critical to building a sustainable, scalable acquisition channel.

You will define how the company:

• Captures high-intent demand
• Wins in AI-driven discovery
• Turns organic traffic into revenue

What You’ll Get:

• Direct ownership of a high-impact growth channel
• The opportunity to build a modern SEO + AI-driven acquisition engine from the ground up
• A fast-moving, high-performance team environment
• Competitive compensation and growth opportunities