Meta Growth Lead & AI Systems Architect

FrontStory is a powerhouse in the global LeadGen and Affiliate landscape. We don't just "run ads"—we build sophisticated marketing engines that dominate the Insurance and Comparison verticals. We are looking for a sharp, tech-native User Acquisition Manager who is bored with "standard" media buying and wants to lead the charge into the AI-automated future.

If you’re the type of buyer who knows how to debug a CAPI event before breakfast and spends your lunch break testing the latest AI UGC workflows, you belong with us.

THE THREE PILLARS OF THE ROLE

The Technical Core (The "Hands-On" Expert)

You will own the Meta ecosystem from the ground up. This isn't just about the "Boost" button; it's about the plumbing.

• Infrastructure: Set up and manage complex Data Sets, Meta Pixel configurations, and CAPI (Conversions API) integrations.
• Troubleshooting: Work side-by-side with our developers to diagnose tracking discrepancies and fix technical leaks in the funnel.
• Analytics: Leverage Voluum and internal BI tools to track every cent of ROI across the US market.
  
  

• AI UGC & Video: Direct and produce high-converting AI-generated UGC videos and dynamic funnels.
• Automation: Build and manage MCPs (Model Context Protocol) and automated optimization rules to scale winning campaigns while you sleep.
• Innovation: Stay on the bleeding edge of AI trends to ensure FrontStory stays 3 steps ahead of the competition.
  
  

• Scale: Manage high-stakes Meta campaigns with a proven track record of spending $100K+ per year at a positive ROI.
• Team Lead: Manage and mentor a small team of specialized outsourcers (designers, editors, VA's) to support your UA efforts.
• LeadGen Mastery: Direct your expertise toward the Insurance and high-intent LeadGen verticals.
  
  

• The Meta Veteran: You have 2+ years of hands-on experience in Meta Ads (Facebook/Instagram). Experience in Google Ads is a massive advantage.
• Technical Logic: You understand the "how" behind the "what." You know your way around an API documentation and a Dataset dashboard.
• The AI Enthusiast: You are already using AI to build automations, script videos, or optimize workflows. You don't wait for a tutorial; you experiment.
• The High-Performer: You have experience in Lead Generation (ideally US Insurance) and are comfortable managing significant budgets with a "Founder's mindset."
• Fluent & Social: Your English is sharp, and you’re a "people person" who knows how to motivate a team and communicate clearly with stakeholders.