Business Application Manager

Fullpath is an AI-first tech company in the automotive space with hubs across the US and Israel. Our mission is to constantly disrupt the industry by creating new, groundbreaking technologies to help dealers build stronger, more resilient businesses. Our work happens in the fast lane as we work to bring AI and data-driven solutions to a quickly evolving industry.

Our team at Fullpath is made up of curious and creative individuals who are always looking to achieve the impossible. We are bold, collaborative, and goal driven, and, at our core, we believe every voice has value and can impact our bottom line.

We are seeking a Business Applications Manager to manage our tech stack and work with departments across the company. The primary tool you’ll be working with on a daily basis is Salesforce, but this position is responsible for managing other business applications as well. You will work closely with the wider Business Applications team to execute on initiatives, proactively suggest and build improvements, and collaborate closely with department leaders to ensure success.

This is a position based out of our Tel Aviv or Jerusalem office, and will report to the VP Operations.

What you will be responsible for

• Support the organization’s needs regarding all business applications to ensure that each team member has the tools they need to do their job successfully (with a high focus on Salesforce)
• Develop a strong understanding of all current tools being used and their specific implementation in the company
• Become an expert in the company’s Salesforce implementation and analyze opportunities for improvement
• Configure and customize Salesforce applications to meet specific business needs.
• Assist with prioritization and delegation of tasks to the team
• Design and implement complex Salesforce workflows, processes, and reports, navigating and connecting various custom objects and 3rd-party system integrations.
• Provide guidance and support for Salesforce integrations with third-party applications.
• Oversee Salesforce training and the development of documentation including system architecture, user guides, and training materials.
• Collaborate with company leadership to understand business needs and ensure that tech stack is reflecting these requirements while maximizing for efficiency
• Develop timelines for expected delivery and regularly communicate with stakeholders to set expectations and analyze priorities
• Ensure CRM data is clean, identifying needs for new automations or validations to prevent data gaps
• Work closely with Data Analyst team to provide guidance on CRM structure to enable accurate reporting
• Identify opportunities for new solutions and integrations

Requirements

• Excellent English and strong Hebrew skills
• 5+ years experience in Business Applications Manager/Solutions Architect/Salesforce Manager or similar role
• 5+ years Salesforce-related role
• 3+ years experience in a SaaS environment in a role/department related to the customer journey (Marketing, Sales, Customer Success, Operations, etc.)
• Hands-on experience with automation/integration tools (Workato, n8n, Make/Integromat) - strong advantage.
• Experience with REST API and managing 3rd-party integrations.
• Experience writing code and Salesforce development (Apex classes, LWC) - big advantage.
• Experience with PowerBI - big advantage!
• Experience in a startup environment
• Past experience with the implementation of a full solution/core CRM module or other core system in an organization

PERSONAL COMPETENCIES:

• Skilled technical background and analytical skills, understanding complex connections and automations and the relationships between them
• Ability to manage time effectively and prioritize tasks
• Excellent communication and presentation skills
• Strong customer service orientation.
• Demonstrated ability to troubleshoot and solve complex problems
• Extremely process and detail oriented
• Experience with collaborating with various departments and teams
• Fast learner, Very SaaS/tech-savvy
• Strong leadership skills with the ability to motivate and develop a team

At Fullpath, we believe that diverse perspectives fuel the innovation needed to disrupt an industry. We are an equal opportunity employer and are committed to building a collaborative, inclusive environment where every voice has value, regardless of race, religion, gender, sexual orientation, age, or disability status. If you are a high-agency builder who is passionate about technology, we want to hear from you.

Why you should join us

• Family-friendly environment
• An awesome global team of forward-thinking, innovative go-getters
• Learning and growth opportunities within a fast-paced tech startup environment
• Clear career advancement path for strong performers
• As a part of our team, your success in this role is crucial to our company's growth. We are committed to supporting you in achieving your KPIs and goals and providing regular feedback to help you reach your full potential. Together, we can make a real impact and achieve great things!
• Cibus and lots of yummy treats :-)