Head of Customer Lifecycle

About Guardio

Join us in shaping the future of online protection. Guardio is redefining the way people stay safe online. As a B2C cybersecurity startup, our mission is to make digital security simple, proactive, and accessible for individuals, families, and small businesses around the world. We're building a platform that protects millions from scams, fraud, and security gaps before they become real problems.

Our team of 90+ includes engineers, designers, marketers, and support specialists. Each person brings their own voice, shaping products people trust and love to use. We move fast, learn constantly, and work across disciplines. And we don't forget to enjoy the ride with team dinners, karaoke nights, and a culture that thrives on curiosity and connection.

About The Role

We are looking for a strategic and highly analytical Head of Customer Lifecycle to own the end-to-end journey for millions of Guardio users. In this newly created role, you will be the mastermind behind how we communicate with our users at every stage - from non-paying and active subscribers to churning customers.

You will lead a high-performing team of lifecycle marketers and Growth Product Managers, leveraging our martech stack and AI to deliver holistic, delightful, and highly personalized B2C experiences that drive engagement, boost LTV, and reduce churn.

What you’ll do:

• Own the Journey: Define and execute the end-to-end customer lifecycle strategy for all user segments (non-paying, paying, and churning), ensuring a seamless and delightful experience.
• Lead the Squad: Manage, mentor, and grow a cross-functional team of Lifecycle Marketers and Growth Product Managers to refine the customer journey and optimize core business metrics.
• Master the Stack: Own our lifecycle marketing CRM (Customer.io). You will set the standards, establish best practices, and continuously evaluate and select new tools to keep our martech stack cutting-edge.
• Orchestrate Multi-Channel Comms: Operate and own the integrations for all B2C communication channels, driving strategies across SMS, Email, Push Notifications, and In-app messaging.
• Drive AI & Automation: Utilize AI and machine learning tools to automate workflows, optimize messaging times, and scale personalization without losing the human touch.
• Analyze & Optimize: Continuously run A/B and multivariate tests. Dive deep into cohort analysis, user segmentation, and funnel metrics to identify growth loops and churn risks.
• Collaborate Across the Board: Act as a central hub, partnering closely with Product, Growth, Customer Success, Engineering, Analytics, and Design to ensure brand consistency and technical feasibility.
  
  

• Experience: 5+ years of experience in B2C Lifecycle Marketing, CRM, or Growth Product roles, with at least 2+ years of experience directly managing and scaling high-performing teams.
• Tool Proficiency: Deep, hands-on expertise with advanced lifecycle marketing CRMs (Experience with Customer.io is a massive advantage, but Braze, Iterable, or similar platforms are great).
• Analytical Mindset: You are highly data-driven. You know your way around LTV, CAC, churn rate, and cohort analyses, and you know how to turn those numbers into actionable communication strategies.
• Multi-Channel Expertise: Proven success in building complex, automated B2C campaigns across Email, SMS, Push, and In-App channels at scale (millions of users).
• Strategic & Hands-on: You can zoom out to build the 12-month strategy, but you aren't afraid to roll up your sleeves and troubleshoot an integration or review campaign logic.
• Excellent Communicator: Strong English communication skills with a knack for translating complex technical concepts into clear, engaging user messaging.