Lifecycle & CRM Communications Lead, Sales (hands-on), full-time

About the role

We are looking for a specialist to work on lifecycle and CRM communications within the Sales team. The role focuses on building and improving user communication flows across multiple channels, supporting growth, engagement, and monetization.

Why join us?

Tangem is a high-tech company in the blockchain sector was founded in 2017, headquartered in Zug, Switzerland, with branches in North America, Eastern Europe, and APAC.

We started with the idea of bringing digital assets to the masses using a unique combination of a smartcard-based hardware wallet and mobile applications.

Company owns and promotes the technology of hardware cold-wallet for digital assets with secure and simple UX in 220 countries today. Our customers enjoy setup time within 1 minute with the ultimate security level for digital assets on their wallet.

Tangem solutions offer multi-support of a growing number of thousands of tokens by a single wallet. SBI Crypto Investment Ltd., the digital asset venture investment company wholly owned by SBI Holdings Inc., has invested $15 million into Tangem in 2019 for mass adoption of blockchain technology.

Key Responsibilities

• Design, launch, and manage lifecycle and CRM communications across email, push, and in-app channels
• Build and maintain trigger-based journeys based on user behavior and product events
• Manage in-app communications, including push notifications, banners, stories, and in-app inbox
• Work on upsell and cross-sell campaigns for existing users
• Support repeat purchases and retention initiatives
• Develop, test, and iterate offers for different user segments
• Build and maintain user segmentation across multiple data sources
• Support email database growth and enrichment
• Launch and maintain web-based trigger mechanics
• Analyze lifecycle performance metrics (retention, conversion, LTV)
• Run A/B tests for content, mechanics, and offers
• Form hypotheses and validate them through CRM channels
• Continuously optimize funnels and lifecycle scenarios
• Work with Customer.io as the main CRM platform
• Collaborate closely with Product, Sales, Marketing, and Analytics teams

Requirements

• 3 years of experience in lifecycle, CRM, or retention marketing
• Hands-on experience with email, push, and in-app communication channels
• Understanding of trigger-based flows and event-driven communication
• Experience with user segmentation and working with user data
• Ability to analyze lifecycle metrics and campaign performance
• Experience with A/B testing and experimentation
• Familiarity with Customer.io or similar lifecycle platforms
• Ability to work cross-functionally with product and growth teams

Probation Success Metrics: your first 90 days

1. Get up to speed: learn in’s & out’s of our sales & marketing comms channel mix and database segmentation’s ongoing practices & experiments.
2. Deliver initial quick wins by tweaking and revamping existing funnels using tools at hand to increase conversion.
3. Lead the implementation and adoption of new state-of-art data tools such as customer.io
4. Draft up a strategic roadmap in line with the company’s ‘26 goals in close partnership with our sales and development teams.

What we offer

• Stability, growth, participation in shaping the future unicorn.
• Remote work from any location, Europe time zones
• Competitive salary in EURO/USDT.
• 20 working days of paid vacation; paid sick leaves
• Compensation for the purchase of necessary technical devices for the work
• And even birthday presents!
• Plus we use the latest technologies, no legacy;

Interview stages

1. Enjoy a ride on a balanced and rigorous interview with our executive recruiter Max
2. Same week, have an interview with Darya, our Chief Commercial Officer & your future best boss (no sweating!)
3. Get an offer within less than a week’s time (yeah, for real)
4. Welcome to Tangem team, come on board!