Web & Marketing Operations Specialist

The Web & Marketing Operations Specialist is responsible for maintaining Alma’s core digital marketing infrastructure, including global website operational maintenance and global marketing automation operations.

Key responsibilities include:

Global Website Operations

·      Maintain Alma’s global web infrastructure including WordPress multisite and key corporate web assets.

·      Manage ongoing updates and operational maintenance for central web properties and corporate sub-sites.

·      Coordinate with web development and hosting vendors regarding updates, malfunctions, security issues and new development requests.

·      Monitor website functionality and ensure operational stability of Alma’s global web ecosystem.

Global Marketing Operations

·      Manage core global HubSpot & Salesforce operations and ensure stability of the global marketing automation infrastructure.

·      Support implementation and maintenance of global automated workflows and lead nurture programs.

·      Manage global email templates, campaigns and landing pages used by HQ marketing initiatives.

·      Maintain integrations between HubSpot and other marketing platforms to ensure proper lead capture and system functionality.

Marketing Performance Reporting

·      Maintain global marketing reporting dashboards and support leadership with key performance visibility.

·      Monitor core funnel metrics and marketing campaign performance for global initiatives.

Cross-functional Coordination

·      Coordinate with internal teams including Global Marketing, Sales, IT and external vendors to ensure smooth operation of Alma’s digital marketing systems.

·      Support troubleshooting of technical issues related to website operations and marketing automation systems.

·      Bachelor’s degree in Marketing, Information Systems, Digital Marketing, or related field.

·      3+ years of experience in digital marketing operations, marketing automation, website management.

·      2 + years of experience hands-on experience working with CRM and marketing automation integrations (HubSpot, Salesforce) - must

·      2+ years of experience managing corporate websites, CMS platforms (WordPress), and web development vendors- must

·      Experience supporting marketing campaign execution including landing pages, email campaigns and lead capture systems.

·      Experience supporting marketing performance reporting and dashboarding (GTM, GA4, GSC, Semrush)- must

·      Experience working in global B2B organizations with multiple markets or subsidiaries – advantage.

·      Experience in medical device, healthcare, aesthetics, or regulated industries – advantage.

·      Understanding of digital marketing funnels and lead lifecycle management

·      Ability to coordinate with external vendors including development and hosting providers

·      Strong organizational and project management skills

·      Ability to work cross-functionally with global teams

·      Strong analytical and troubleshooting capabilities

· Fluent English – mandatory