Brand Director

The Company

We are a fast-growing lifestyle brand operating at the intersection of beauty, wellness, and digital identity. We don't just sell products; we build a community and a distinct identity that transforms how our customers experience their daily lives. Our culture is built on uncompromising aesthetics, strategic thinking, and deep emotional resonance with our audience.

The Role

As the Director of Brand and Creative, you will be the guardian of our story, emotion, and identity, overseeing the entire 360 customer journey. You will lead the creative vision while staying closely aligned with business goals, managing design, influencer marketing, social media, and retention to drive long-term brand loyalty and growth.

Description

• Define and sharpen the brand's positioning, voice, personality, and core value propositions.
• Lead the creative direction for all campaigns, developing "Big Ideas" that inspire and engage our community.
• Oversee the end-to-end brand experience, from digital touchpoints and social media to physical packaging and unboxing moments.
• Manage and mentor a multi-disciplinary team including design leads, retention managers, and social/influencer specialists.
• Collaborate with the performance marketing team to ensure brand initiatives drive measurable business results and conversion.
• Direct external studios, agencies, and content creators while maintaining strict quality control and high-level execution.
• Spearhead the retention strategy and customer club initiatives to increase long-term loyalty and lifetime value.
  
  

• 5–8 years of experience in senior Brand, Creative, or Marketing leadership roles.
• Proven track record in DTC or E-commerce environments - advantage.
• Exceptional storytelling abilities with a sharp eye for copy, visuals, and lifestyle trends.
• Strong analytical mindset with the ability to bridge the gap between data-driven decisions and creative "soul".
• Natural leadership skills with experience managing creative teams and complex, multi-stakeholder projects.
• Proficiency in Figma and experience writing detailed characterization or product documents.
• Ability to maintain a high-level strategic vision while remaining hands-on with the smallest creative details.
• Native Hebrew - must, English - Fluent