Performance Marketing Manager

Description

About Okoora

Okoora is a global Embedded FX Infrastructure company.

We provide financial infrastructure that platforms embed into their products to power multi-currency operations, cross-border payments, and FX workflows for their customers.

Our customers are B2B platforms operating at scale, including fintech companies, SaaS platforms, ERPs, payment providers, marketplaces, and financial institutions.

The Role

We are looking for a hands-on Performance Marketing Manager to own lead generation.

You will be fully responsible for turning Okoora’s positioning into measurable outcomes, specifically qualified meetings and pipeline creation.

What You Will Do

• Plan and execute paid acquisition campaigns (Google, LinkedIn, Meta, etc.)
• Own lead generation targets and CPL performance
• Manage and optimize campaign budgets, bidding, and targeting
• Build and optimize landing pages and conversion funnels
• Run A/B tests on ads, creatives, and messaging
• Build, test, and refine messaging independently for a complex B2B infrastructure product
• Execute SMM activities (organic posting and support for paid campaigns)
• Create marketing assets independently: ad copy, concepts, short-form video, and landing pages (with design support for visuals)
• Use AI tools (e.g., ChatGPT, automation tools) to accelerate campaign creation, testing, and optimization
• Analyze campaign performance and provide clear weekly insights
• Optimize B2B and B2B2X acquisition funnels
• Collaborate with sales to improve lead quality and conversion
• Identify and scale new acquisition channels and experiments
• Ensure proper tracking, attribution, and reporting (GA4, HubSpot, etc.)
  
  

• 2+ years of hands-on experience in B2B performance marketing or growth roles
• Proven experience generating leads or qualified meetings for B2B companies
• Strong English copywriting skills
• Ability to work independently, end-to-end
• Practical, daily use of AI tools in marketing workflows
• Fast learner with a strong experimentation mindset
  
  

• Experience in B2B SaaS, fintech, or infrastructure companies
• Experience marketing complex or technical products
• A clear portfolio of campaigns, experiments, or assets you personally built
• Experience with SEO