Head of Design — Brand & Product

About PayPlus

PayPlus is Israel's fastest-growing payment infrastructure and commerce platform, powering thousands of businesses across retail, hospitality, and SaaS. We build omnichannel payment experiences — from POS terminals to cloud-based billing systems — and are rapidly expanding into European markets through our EMI-licensed entity.

We move fast, ship real products, and hold ourselves to Stripe-caliber standards. Now we're looking for a Head of Design to own the visual identity of everything we build.

The Role

This is not a "make it pretty" role. You will be the single source of truth for how PayPlus looks, feels, and communicates — across product, marketing, and brand. You'll define our design language from the ground up, lead art direction for the team, and work directly with the CTO and leadership to shape how we present ourselves to merchants, partners, and investors.

If you have strong opinions about typography, believe that great product UI is a trust signal, and want to build something from scratch rather than maintain someone else's vision — this is the role.

What You'll Own

Brand & Visual Identity

• Define and evolve PayPlus's full brand identity: logo system, color palette, typography, iconography, and tone of voice
• Establish brand guidelines and ensure consistent application across every touchpoint — product, website, marketing, presentations, and partnerships
• Lead art direction for campaigns, launches, and investor-facing materials

Product Design

• Own the end-to-end UX/UI of our web dashboards, merchant onboarding flows, checkout interfaces, and POS surfaces
• Build and maintain a scalable, token-based design system in Figma, working closely with frontend engineers to ensure pixel-perfect implementation
• Design with conversion and trust in mind — every screen is a moment where a merchant decides to stay or leave

Typography & Visual Systems

• Set font strategy across Hebrew (RTL) and English (LTR) — selecting typefaces, defining type scales, and ensuring legibility across contexts
• Establish spacing, grid, and layout systems that work across mobile, tablet, and desktop

Art Direction & Team

• Serve as the creative authority for the design team and external collaborators
• Review and provide direction on all design output — internal and agency
• Build the design function as the company grows

What We're Looking For

Must-haves

• 5+ years of design experience, with at least 2 years in a senior or lead role
• An exceptional portfolio demonstrating brand work, product UI, and design systems
• Expert-level Figma (components, variables, auto-layout, dev handoff)
• Deep experience with bilingual design (Hebrew RTL + English) — this is non-negotiable
• Strong typographic sensibility — you have opinions about font pairings and you can defend them
• Experience designing for SaaS or fintech products (trust and clarity matter enormously here)
• Ability to own a vision independently, not just execute briefs
• Degree in Visual Communication, Graphic Design, or equivalent — graduates of Shenkar, Bezalel, or HIT are especially encouraged to apply

Strong advantages

• Experience at a B2B payments, commerce, or financial services company
• Motion design skills — After Effects, Lottie, or Framer
• Familiarity with Webflow or Framer for marketing site work
• Experience building a brand from early stage through scale
• Basic understanding of HTML/CSS (not required, but meaningful)

What Great Looks Like

You come in, look at what we have, and immediately know what needs to change. You can articulate why something doesn't work, propose an alternative, and execute it without waiting for permission. You care as much about the error state of a form as the hero section of the homepage. You treat the payment confirmation screen as seriously as the landing page — because merchants notice.

Why Join PayPlus

• Direct impact — Your work ships to thousands of real businesses in weeks, not quarters
• Ownership — This is a greenfield opportunity to define a brand, not inherit one
• Resources — We invest in design tools, external help, and your growth
• Team — You'll work directly with founders and engineers who care about quality
• Location — Holon, Azrieli Center — flexible work culture