AEO/GEO Team Lead

Moburst is a full-service mobile-first digital agency that help companies become category leaders through AI-powered marketing. Trusted by global leaders from startups to enterprises like Google, Uber, Samsung, and Reddit, we deliver end-to-end results across the full marketing stack.

We are looking for an AEO Team Lead with a strong SEO foundation and hands-on experience in Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and LLM-driven search environments.

This is a hands-on leadership role, focused on building, executing, and optimizing AEO strategies in a fast-paced, agency-style environment.

Key Responsibilities:

• Lead and execute AEO and GEO strategies to optimize content visibility across AI-driven and answer-based platforms (e.g., ChatGPT, Gemini, Perplexity).
• Own end-to-end AEO and GEO execution, from research and experimentation to implementation, measurement, and optimization.
• Design and evolve AEO/GEO frameworks that adapt content for LLM evaluation, AI-generated responses, and conversational search experiences.
• Conduct advanced intent modeling, entity research, and GEO analysis to support performance in generative and traditional search environments.
• Evaluate performance using GSC, GA4, SEMrush, Ahrefs, and emerging AI-search measurement approaches.
• Translate complex datasets into clear insights, narratives, and actionable recommendations, including reporting and visualization.
• Partner closely with content, strategy, and performance teams within a digital marketing agency environment.
• Manage multiple AEO-focused initiatives while maintaining strategic depth and execution quality.
• Stay ahead of evolving AI search behavior, LLM ranking logic, and generative retrieval patterns, proactively applying insights to live accounts.

Requirements:

• 6+ years of experience in SEO, with at least 1 year of hands-on AEO, GEO analysis, or LLM-focused optimization, and a clear senior specialization in AEO.
• Demonstrated ability to apply SEO knowledge as a foundation for AEO and GEO strategy.
• Experience integrating SEO/GEO work with disciplines such as Digital PR, Podcasts, Website Production, creative development, and media is highly advantageous.
• Proven experience in a digital marketing agency or similarly fast-paced environment.
• High-level English speaker with excellent writing, communication, and presentation skills.
• Strong comfort with data analysis, synthesis, and visualization.
• Practical experience working with or optimizing for AI-based search platforms (e.g., ChatGPT, Gemini, Perplexity).
• Ability to operate independently while leading AEO initiatives in a dynamic, hybrid work model.

Apply now and join us!