Head of Business Unit -FLOWZZ

Description

We are looking for a highly strategic and hands-on Head of Business Unit to lead and scale FLOWZZ. This role will own the end-to-end performance of the business unit, combining strong business, financial, product, and marketing expertise.

The ideal candidate is a B2C expert with a strong understanding of growth, funnels, and monetization, who can lead a cross-functional team and drive measurable business results.

Responsibilities

• Own the full P&L and overall performance of FLOWZZ.
• Define and execute the growth strategy, focusing on revenue, profitability, and scalability
• Identify new opportunities to expand the business and increase revenue streams.
• Work closely with Product and Web teams (or manage directly) to optimize user journeys, funnels, and conversion rates.
• Take a hands-on approach to website performance, CRO, and overall user experience.
• Lead and oversee marketing strategy across all channels (paid, organic, CRM, etc.).
• Optimize acquisition, retention, and monetization efforts.
• Analyze campaign performance and continuously improve ROI.
• Manage budgets, forecasting, and unit economics.
• Use data to drive decision-making across marketing, product, and business strategy.
• Lead and scale a cross-functional team (marketing, product, web, operations).
• Build a high-performing, results-driven team culture.
  
  

• Proven experience in a B2C environment with ownership of a product or business unit.
• Strong business and financial acumen (P&L, unit economics).
• Hands-on experience with web, funnels, and conversion optimization (CRO).
• Strong background in marketing and growth (performance marketing advantage).
• Experience working closely with or managing product teams.
• Proven leadership experience managing cross-functional teams.
• Highly analytical and data-driven.
• Entrepreneurial, hands-on mindset.
• Experience working in a global environment.
• Fluent English (spoken and written) .