Performance Marketing Manager

The Role

You will own paid acquisition end-to-end for a high-ticket DTC brand selling products priced in the thousands of dollars. You’ll manage paid campaigns across Meta, TikTok, Google (Search, Shopping, PPC), YouTube, Pinterest among other channels. Building, testing, and ensuring KPIs are met. This is a new brand with zero historical ad data. You'll be building the acquisition playbook from scratch, not optimizing an existing one; you’ll report directly to CMO

What You'll Do

• Plan, set, monitor and optimize paid campaigns across all paid acquisition channels, Meta, TikTok, Google (Search, Shopping, PPC, YouTube), Pinterest and any other relevant platform.
• Own A/B testing across creatives, audiences, landing pages, and SKUs, run structured tests, read the data, make budget calls
• Build and manage retargeting funnels: site visitors, cart abandoners, video viewers, etc.
• Own Cost/Revenue reporting per channel, creative, product and any other relevant angle on a weekly basis
• Availability to understand when (and how) to scale and what to stop. 
• Coordinate with organic and content teams to align paid and owned channels.
• Prepare seasonal campaigns tied to key buying windows in advance

What We're Looking For

• +4 years managing paid acquisition for high-ticket products (thousands of dollars per transaction). If your experience is low-ticket / high-volume, this isn’t the right fit.
• Hands-on experience with Meta Ads Manager and Google Ads (including PPC and Shopping) is a must, any other platform an advantage. 
• Strong creative testing instinct: you know how to brief, evaluate, and iterate ad creative rapidly
• Comfortable building full-funnel retargeting sequences, not just top-of-funnel cold traffic
• Analytical, you live in spreadsheets and dashboards; you make budget calls based on data, not gut.
• Fluent English (written and verbal). Campaign copy, reporting, internal communication.
• Experience managing five-figure monthly ad budgets across multiple channels simultaneously