Marketing Director

We are looking for a strategic and hands-on Director of Marketing to scale our marketing impact and accelerate growth. This is a unique opportunity to join a category leader and help shape the go-to-market strategy of one of the most innovative companies in maritime technology.

About Orca AI:

Shipping accounts for over 90% of global trade, yet the industry remains decades behind in digitization and automation. Operating safely and efficiently in congested ports and high-traffic sea lanes is becoming increasingly challenging.

Orca AI is transforming maritime operations through real-time AI and computer vision, delivering next-generation situational awareness and decision-making.

Our platform connects onboard crews with shoreside teams, improving navigational safety, reducing human error, and supporting decarbonization through performance optimization.

Founded in 2018, Orca AI is a fast-growing scale-up in an incredibly strong position. We recently raised $73M in a Series B round (May 2025) and have deployed over 1,100 systems to industry giants such as MSC, Seaspan, and NYK. What sets us apart is our data - over 100 million nautical miles of proprietary data, making it the largest maritime AI dataset in the world.

As we scale rapidly, we are looking for passionate individuals to join us in defining the future of the maritime world.

Role Overview:

As Director of Marketing, you will play a central role in Orca AI’s go-to-market strategy. You will own the development of compelling messaging, drive market awareness, and generate pipeline through integrated marketing programs.

This role combines strategic leadership with hands-on execution. You will work closely with Sales, Product, and Customer Success to position Orca AI effectively in the market, shorten sales cycles, and support expansion within existing customers.

You will lead a high-performing marketing team while also contributing directly to key initiatives - setting the bar for quality, speed, and storytelling across Orca AI’s most important campaigns.

Key Responsibilities:

• Own and execute Orca AI’s marketing strategy to support brand growth, new logo acquisition, and customer expansion.
• Drive demand generation through integrated campaigns across digital, content, events, paid media, social, PR, and partner channels.
• Lead field marketing initiatives that support enterprise sales and industry engagement.
• Develop compelling messaging and positioning that clearly communicate Orca AI’s differentiated value.
• Partner closely with Sales to ensure strong alignment on pipeline generation, account-based marketing, and sales enablement.
• Measure, analyze, and optimize marketing performance to maximize pipeline contribution and ROI.
• Build, mentor, and scale a world-class marketing team across Content, Demand Generation, Community, Partnerships, and more.

What do you need to succeed in this role?

• 8+ years of experience in B2B enterprise marketing, preferably in SaaS, AI, or deep-tech companies.
• Experience leading a small, high-performing marketing team.
• Strong track record in demand generation and pipeline creation.
• Experience working closely with enterprise sales teams and supporting complex sales cycles.
• Excellent written and verbal communication skills in English; Hebrew or additional languages are a plus.
• Familiarity with Salesforce and HubSpot.
• Comfortable operating in a fast-moving startup environment and able to turn strategy into execution quickly.
• Entrepreneurial mindset with a willingness to roll up your sleeves and drive impact.

Why Orca AI? Our Culture and Benefits:

Our Culture & Values: We are a global team of 130 professionals driven by a shared mission to lead the transition to autonomous shipping. At Orca AI, we combine cutting-edge technology with a human-centric approach to redefine the maritime industry. We believe in:

• Innovation & Data-Driven Intelligence: We are passionate about solving complex problems for the first time in a "greenfield" industry. By leveraging data and intelligence, we create smarter, more efficient solutions that drive lasting change.
• Global Impact & Reliability: Our mission is to use technology to make the oceans safer and the world more efficient. We are dedicated to providing our customers with a reliable service they can count on to protect their most valuable assets.
• Customer Centricity & Agility: Our customers are at the heart of everything we do. We embrace agility as an essential part of our workflow, enabling us to respond effectively to changing market conditions and provide the best possible service.
• Global Collaboration: Diversity is our strength. We operate across Japan, Singapore, and Greece, supported by a diverse remote team spanning Europe and Asia, fostering a truly international perspective on maritime challenges.
• High-Energy Environment & Balance: We foster a vibrant, high-energy work culture. In our Tel Aviv office, we enjoy a dog-friendly environment and maintain a unique work-life balance, working 4 days a week from the office to stay connected and inspired.

Orca AI is an equal-opportunity employer committed to fostering a diverse and inclusive work environment for all. We encourage applications from candidates of ALL diverse backgrounds, and special accommodations are available upon request in all selection phases.

You’re more than welcome to follow us on social media:

• LinkedIn
• Orca AI