Drawing Content Lead

Simply's mission is to make the pursuit of creative hobbies simple and fun. Our top-grossing apps Simply Piano, Simply Guitar, Simply Sing, and Simply Draw put us on the fast track to building the world's largest global consumer subscription service that's revolutionizing how we spend our time at home. With over a million monthly downloads and hundreds of thousands of daily learners around the world, we're reinventing the way we spend our time at home.

Simply builds digital learning products grounded in strong pedagogy and thoughtful product design. As we continue to expand Simply Draw, we're looking for a Drawing Content Lead to own and shape how drawing is taught inside the app.

This is a hands-on role at the intersection of drawing, education, and product. You will define the instructional approach, design structured step-by-step learning journeys, and ensure our content builds both technical skill and creative confidence at scale.

What You'll Do

• Own the drawing pedagogy — define the instructional framework and translate complex artistic skills into clear, structured, step-by-step learning journeys.
• Design and lead content production — create and oversee video-based lessons and content units that balance technical mastery with creative exploration.
• Set and uphold quality standards — build lesson flows, exercises, and guidance that are clear, engaging, and confidence-building while working within production constraints.
• Lead freelance creators — recruit, guide, and provide actionable feedback to ensure consistency and excellence across content.
• Collaborate cross-functionally — work closely with product and design, using user insights and data to continuously refine and improve the learning experience.
  
  

• Strong passion for drawing and visual expression
• Background in drawing or adjacent creative fields (illustration, design, animation, fashion, visual communication, etc.)
• Ability to break down complex artistic concepts into clear, structured, step-by-step learning experiences
• Strong pedagogical thinking — understanding how people actually learn and improve
• Ability to manage freelance creators and provide structured, actionable feedback
• Product sense — ability to understand user needs, constraints, and prioritize what truly matters
• Comfortable translating product insights and feedback into content decisions
• Experience working in tech environment and/or organizations — strong advantage
• Technically savvy; familiarity with AI tools for visual/content workflows is a plus
• Teaching experience (formal or informal) — advantage
• Experience working with kids — advantage