Ecommerce Marketing Manager- 3718

We are looking for a commercially driven, performance-oriented leader to join us as E-commerce Trade Marketing, Content & Loyalty Manager.

This role sits at the intersection of content operations, performance marketing, CRM, affiliation, and creator commerce, with full ownership of how content and campaigns convert across all e-commerce touchpoints in Europe.

You will lead the end-to-end content engine across website, paid media, affiliates, TikTok creators, CRM, and loyalty — translating ecommerce strategy into measurable revenue growth, retention, and lifetime value. This is a highly visible role working closely with channel managers, creative teams, and global stakeholders.

What This Role Owns

• Content operations across all e-commerce channels

• Affiliate marketing & TikTok creator commerce

• CRM, automation, segmentation, and loyalty

• Commercial calendar and campaign execution

• Performance measurement and optimization

Tasks & Responsibilities

Commercial & Content Leadership

• Own the e-commerce content and commercial calendar, ensuring flawless alignment of campaigns, promotions, seasonal moments, and launches across all European markets.

• Translate commercial priorities into performance-driven content strategies across website, CRM, paid media, affiliates, and creator platforms.

• Partner with channel managers to localize content and trade plans by market, audience, and channel dynamics.

Affiliation & Creator Commerce

• Own and scale the affiliate and creator ecosystem, including content partners, performance affiliates, and TikTok creators, with clear revenue, ROAS, and incrementality targets.

• Define incentive models, commission structures, and activation mechanics to maximize performance and long-term partner value.

CRM, Loyalty & Retention

• Lead the CRM and loyalty strategy, driving repeat purchase, retention, and customer lifetime value.

• Own segmentation, personalization, and customer journeys across email, automation flows, and loyalty touchpoints.

• Evolve the loyalty program from tactical rewards into a strategic growth lever supporting acquisition, frequency, and advocacy.

Performance & Optimization

• Own reporting and analysis across sales, conversion, campaign KPIs, customer behavior, and LTV, translating insights into clear action plans.

• Drive continuous optimization through testing (A/B, content, offers, journeys) and performance reviews across all channels.

Team & Cross-Functional Leadership

• Manage and develop a team responsible for content operations, CRM execution, paid and affiliate content, and ongoing optimization.

• Brief and collaborate closely with internal creative teams (copy, design, social) to ensure assets are performance-led, on time, and fit for each channel.

Skills & Abilities

• Strong commercial and analytical mindset with proven ability to drive revenue.

• Solid understanding of e-commerce content operations across website, CRM, paid media, affiliates, and creators.

• Experience balancing luxury brand positioning with performance marketing objectives.

• Proven capability in CRM, segmentation, personalization, and loyalty programs.

• Data-driven decision maker, comfortable with KPIs such as conversion, CAC, LTV, ROAS, and retention.

• Strong cross-functional communication and team leadership skills.

• Able to operate independently in a fast-paced, multi-market environment.

Background & Experience

• 6 years of experience in e-commerce, digital marketing, CRM, or trade marketing.

• Experience in luxury, premium beauty, fashion, or lifestyle brands preferred.

• Hands-on ownership of commercial calendars, content strategy, and performance campaigns.

• Experience managing affiliates, content partners, and/or creator platforms (TikTok a plus).

• Team management experience required.

• Experience working across European markets.

• Fluent in English; additional languages a plus.

Characteristics

- Excellent interpersonal skills

- Very organized

- Detail-oriented with a focus on accuracy and consistency.

- Team player

- Works well under pressure.

- Creative