Senior Demand Generation Manager - Expansion

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Demand Generation Manager - Expansion in Israel.

As a Senior Demand Generation Manager focused on expansion, you will play a pivotal role in driving growth by increasing adoption of products and services within the existing customer base. You will design, execute, and optimize multi-channel campaigns that enhance cross-sell and upsell opportunities while partnering closely with sales, product, and marketing teams. This role offers the chance to influence product-led growth initiatives, refine customer engagement strategies, and leverage data to maximize impact across the customer lifecycle. You will work in a dynamic, collaborative environment that values experimentation, results-driven thinking, and cross-functional alignment. The ideal candidate is a creative marketer with strong analytical skills, capable of translating insights into campaigns that directly increase customer value and revenue. Remote work flexibility and hybrid collaboration make this role ideal for professionals who thrive in an innovative, fast-paced setting.

Accountabilities

• Develop and execute integrated marketing plans targeting existing customers to drive expansion, cross-sell, and upsell opportunities.
• Plan and implement multi-touch, multi-channel campaigns across email, social media, SEM, events, webinars, display advertising, retargeting, and content syndication.
• Identify and nurture expansion opportunities using data-driven strategies to target customers most likely to adopt additional products or features.
• Collaborate with the product team to deliver product-led growth campaigns, including feature launches, in-app messaging, onboarding programs, and product education initiatives.
• Monitor campaign performance metrics such as MQLs, SQLs, and expansion opportunities to ensure alignment with pipeline goals.
• Apply an experimentation mindset to continuously test, learn, and optimize campaigns for improved ROI.
• Coordinate webinars, tradeshows, and customer engagement activities to strengthen expansion initiatives.
• Provide guidance and enablement materials to Sales and Sales Development teams to support outreach and expansion efforts.
  
  

Requirements

• 5–8 years of marketing experience with a focus on demand generation or customer expansion.
• Demonstrated expertise in account-based marketing strategies, tactics, technologies, and campaign measurement.
• Strong understanding of the demand waterfall, conversion optimization, and campaign performance tracking.
• Experience planning and executing campaigns targeting expansion opportunities or strategic accounts is highly desirable.
• Ability to collaborate cross-functionally, manage projects effectively, and communicate results clearly.
• Proficiency with marketing automation platforms such as HubSpot, including campaign management and reporting.
• Experience developing brand messaging aligned with campaign assets.
• Analytical mindset with the ability to leverage data for decision-making and strategy optimization.
• Curiosity and ability to partner with product teams to explore product-led growth initiatives.
  
  

Benefits

• Flexible remote work arrangements with hybrid options based on office proximity.
• Competitive base salary reflecting your experience and value.
• Generous paid time off to recharge and maintain work-life balance.
• Paid maternity, parental bonding, and medical leave for you or your loved ones.
• Comprehensive health benefits including Medical, Dental, Vision, and Prescription coverage; employee-only plans fully covered, family coverage partially supported.
• Free confidential counseling services for mental health support.
• 401(k) retirement plan with 100% employer match up to 6%.
• Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA).
• Life and AD&D insurance for added peace of mind.
• Monthly wellness stipend up to $60 for fitness, mental health, or personal well-being.
• $300 home office setup bonus after one year of employment.
• Support for continuing education and professional development.
• Collaborative, mission-driven team culture with opportunities for impact and growth.
  
  

Why Apply Through Jobgether?

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.