Product / Growth Marketing Manager

Lev Haolam is an international, fast-growing mission-driven enterprise based in Israel, focused on the U.S. market and committed to supporting local family-owned businesses in Judea and Samaria.

We are currently looking for an experienced Product / Growth Marketing Manager to join our international team of passionate professionals. This is an opportunity to contribute to a purpose-driven business while building scalable processes and making a real impact.

At Lev Haolam, we value ownership, collaboration, and continuous improvement. By joining us, you become part of a team committed to meaningful work and long-term growth, for our partners, our customers, and our people.

About the Product

We create transformational journeys to Israel, not just tours, but deeply meaningful experiences. Our product connects people to history, identity, culture, and purpose.

We are looking for a strategic Product / Growth Marketing Manager who can translate this mission into a scalable marketing system and drive sustainable revenue growth.

Key Responsibilities:

1. Marketing Strategy & Growth

• Develop and execute a comprehensive growth marketing strategy from scratch.
• Define ICP and audience segmentation.
• Build clear positioning and value proposition.
• Translate product mission into a scalable marketing system.
• Identify and scale profitable acquisition channels.

2. E-commerce Funnel Development

• Design and optimize full-funnel journeys:
•  Traffic → Landing page → Lead capture → CRM nurture → Purchase → Retention
• Build funnels for cold, warm, retargeting, and existing audiences.
• Continuously optimize conversion rates and reduce drop-offs.

3. Storytelling & Value-Based Marketing

• Develop strong value-driven positioning.
• Create high-converting storytelling campaigns:
•  landing pages, email sequences, paid ads, content funnels.
• Sell meaning, transformation, and identity, not just a travel product.
• Improve conversion through communication strategy, not only traffic scaling.

4. Paid Acquisition & Performance Marketing

• Launch and scale campaigns (Meta Ads, Google Ads, retargeting).
• Optimize CAC, CPL, and conversion rates.
• Run A/B tests and continuously improve performance.

5. Retention & LTV Growth

• Segment customer database.
• Build lifecycle email strategies.
• Increase repeat purchase rate and LTV.
• Implement retention and community-driven programs.

6. Unit Economics & Analytics

• Manage and optimize CAC, LTV, ROMI, contribution margin, payback period.
• Scale profitable channels and shut down underperforming ones.
• Make data-driven decisions.

Required experience & Qualification

• 4+ years in marketing, 3+ years in product/growth/performance marketing.
• Proven e-commerce experience (travel, education, digital products, services).
• Strong storytelling & value-based marketing expertise.
• Experience scaling products in the US market.
• Solid understanding of unit economics (CAC, LTV, payback period).
• Strategic thinker who builds systems, not just runs ads.
• Strong advantage: experience with Israel market or Israel-related products.