Head of Digital

A large automotive group representing leading brands is looking for a Group Head of Digital (CDO) to lead the digital strategy and activity across the group.

This is a senior leadership role responsible for shaping the group’s digital vision and driving growth through digital platforms, performance marketing, advanced analytics, and AI-driven innovation.

The role combines strategic leadership with hands-on guidance across digital products, marketing performance, and technological initiatives.

What You’ll Do:

Lead the Digital Strategy-

• Define and lead the group’s digital and growth strategy across multiple brands and subsidiaries
• Build and manage the group digital roadmap, priorities and budgets
• Drive digital innovation and AI adoption across marketing and digital products

Manage Digital Platforms & Projects-

• Own and oversee the group’s digital ecosystem including websites and digital platforms
• Lead cross-organizational digital projects and integrations
• Improve user experience, conversion and digital performance

Drive Digital Marketing Performance-

• Lead performance marketing and media activity across channels
• Manage significant media budgets and work with media agencies and partners
• Define campaign goals and optimize performance to maximize ROI and lead generation

Data, SEO & Measurement-

• Lead SEO and GEO strategies across brands
• Build and manage analytics frameworks and executive dashboards
• Drive data-driven decision making across digital activity

Requirements:

• 5+ years of experience leading digital activity in a large organization or multi-brand group
• Proven experience managing teams and complex matrix organizations
• Strong experience managing large digital media budgets (Meta, Google, programmatic platforms, publishers)
• Hands-on experience with SEO and performance marketing
• Experience leading cross-organizational digital projects
• Strong analytical capabilities and experience with advanced analytics tools
• Solid understanding of CRM systems and customer lifecycle management
• Strong business acumen with the ability to connect strategy, technology, and commercial results

Additional Info:

• The position is based on Rishon LeZion, on site only
• Includes a car