WHS trade marketing manager

Manager WHS Activation

Area: Emerging Markets

Department: WHS Activation

Location: Israel

GSMS Grade: M4

Cost Center/Budget Yes

Purpose & Overall Relevance For The Organization

Develop and implement a holistic and consistent Trade Marketing strategy for WHS Accounts. The strategy follows the marketing plan based on every account and his assortment.

The support includes 360 marketing activation in: POS, MEDIA and NON-MEDIA to support the business and increase sale.

Key Responsibilities

• Develop and implement customer-specific Account Marketing Plans, including communication (media, digital, social media, etc.), POS presentation and activation in close alignment with the WHS team, marketing team, and product marketing team.
• Ensure positive sell-in and sell-out impact of relevant activities across all channels.
• Evaluate and commercialize business opportunities with defined Accounts in line with the Marketing Calendar for Israel.
• Analyze the success of marketing initiatives on an ongoing basis and input findings into future planning.
• Responsible for Sale Working Budget expenditures.
• Make sure well brand awareness in all WHS accounts, push our presentation in all touch points, always on
  
  

• Strong communication and presentation skills
• Strong organizational, planning and project management skills
• Analytical skills, ability to deal with complex situations and problems
• Customer and market understanding
• Knowledge of all key marketing instruments and their usage in the respective channels
  
  

• Relevant degree in marketing or communication/Media Studies/ Business Administration
• 5 years’ relevant experience in the areas of marketing and/or sales
• Work experience in the sporting goods/fashion/consumer goods industry, in retail and/or with an agency (advertising, media, PR, sports marketing)
• Requisite Education and Experience / Minimum Qualifications: