Director of Demand Generation

Navina is a fast-growing digital health SaaS company that’s on a mission to transform the way physicians interact with patient data. Thousands of clinicians across the United States already use Navina’s AI-powered solution that transforms complex and fragmented patient data into concise “patient portraits" and actionable clinical insights at the point of care. With Navina, physicians experience less burnout, reduce missed diagnoses, and can devote more time giving better care to their patients.

Navina has been named one of the Top 100 AI companies globally by CB Insights and made the list of the Top 50 Digital Health startups. We are already working with industry-leading value-based organizations including Privia Health and Agilon.

We are seeking a Director of Demand Generation to own and orchestrate how we create and capture demand across our enterprise and strategic account segments. This senior manager-level role (both strategic and hands-on) will define and execute our end-to-end demand strategy – spanning Account-Based Marketing (ABM), field marketing, paid media, and integrated campaigns – all with the goal of driving quality pipeline and revenue.

Reporting to the VP Growth Marketing, the Director of Demand Generation will lead a team of demand gen professionals and collaborate closely with Sales and BDRs to ensure marketing efforts are tightly aligned with business goals. The ideal candidate is a native English speaker, based in Israel but focused on the U.S. market, who can combine creative campaign strategy with data-driven execution to fuel Navina’s growth.

Responsibilities:

Demand & Pipeline Creation

• Own the comprehensive demand generation strategy to meet revenue goals
• Design and execute integrated, multi-channel programs that move target accounts from awareness to late-stage acceleration
• Orchestrate digital, event-based, and outbound campaigns for long, complex sales cycles with multi-stakeholder buying groups
  
  

• Build scalable, tiered ABM motions (1:few and 1:many) aligned to sales priorities and key segments
• Tailor plays for top strategic accounts and broader account tiers
  
  

• Lead field marketing from planning to execution, delivering high-impact in-person and virtual experiences
• Manage events such as strategic conferences (and sponsorships), executive dinners, roundtables, webinars, regional programs, and sales-led initiatives
• Ensure tight sales alignment and clear account strategy, with pre- and post-event follow-up to drive pipeline
  
  

• Oversee Navina’s full digital paid growth strategy, including campaign planning, execution, and optimization across key channels (search, social, display, programmatic)
• Ensure paid efforts support ABM, amplify content and events, retarget engaged accounts, and provide “air cover” across long sales cycles
• Continuously evaluate performance to improve ROI and drive pipeline-quality engagement
  
  

• Identify and nurture relationships with strategic partners, such as AMGA, RISE, NAACOS, and similar organizations
• Drive co-marketing efforts, joint webinars, sponsorships, and ecosystem collaborations that support awareness and demand generation
• Ensure all programs tie into pipeline creation with clear attribution and follow-up
  
  

• Lead and grow a team of demand generation professionals (ABM, field, paid media)
• Set goals, provide coaching, and foster a culture of accountability, creativity, and continuous improvement
• Support career development and cross-functional collaboration
  
  

• Work closely with Brand & Content to develop assets for demand programs (e.g., thought leadership, case studies)
• Partner with Marketing Ops and Rev Ops on executive-level dashboards, attribution, and performance tracking
• Align tightly with BDRs and Sales on target account lists, key personas, and synchronized plays
  
  

• Define success metrics including pipeline created and influenced, account engagement, funnel progression, deal velocity, and win rate
• Analyze campaign and channel performance data regularly to derive insights
• Maintain robust attribution models and visibility into the buyer’s journey
• Lead weekly reporting and quarterly retrospectives to optimize strategy
  
  

• Own the demand generation budget, ensuring efficient allocation and ROI
• Track and report on cost per lead (CPL), CAC, and channel performance
• Create quarterly forecasts for MQLs, conversion rates, and pipeline contribution
  
  

• 8+ years in B2B demand generation or growth marketing, with significant focus on enterprise SaaS and sales-led environments
• Proven experience building pipeline in high-ACV, multi-stakeholder, long sales-cycle settings
• Demonstrated leadership across ABM, field marketing, paid media, and integrated programs
• Strategic and hands-on: able to set direction and execute when needed
• Strong team leadership skills with 5+ years of experience managing and developing marketers
• Deep familiarity with marketing automation (e.g. HubSpot), CRM (e.g. Salesforce), and ABM tools (e.g. 6sense, Demandbase, Influ2)
• Data-driven mindset with fluency in funnel metrics, attribution, MQL-to-revenue tracking, CAC/CPL, and ROI optimization
• Native-level English required (written and spoken); all campaigns and communication are U.S.-focused
• Experience in healthcare, healthtech, or regulated industries is a strong plus
• This role is U.S.-market facing and requires close collaboration with U.S.-based teams and customers. Flexibility for occasional travel and time zone alignment is expected.