Growth Co-Founder (B2C Lifestyle App)

Company Description

VOYA is a B2C lifestyle app designed to turn social media inspiration into real-life experiences.

Every day people save places from Instagram, TikTok and travel blogs - restaurants, cafés, hidden nature spots, viewpoints, and travel ideas. The problem is that most of those saved places are never actually visited.

VOYA solves this by helping users collect, organize, rediscover and act on the places they save - transforming inspiration into real plans.

Our goal is to build the go-to platform for discovering and managing lifestyle experiences, combining social inspiration with practical planning tools.

VOYA is currently in development by a founding team with backgrounds in product, data, and technology, and we are now looking for a Growth Co-Founder to help lead our go-to-market and user growth strategy.

Role Description

This is a part-time founding role for a Growth Co-Founder focused on scaling a B2C lifestyle app and building our user acquisition strategy.

Based in Israel with flexible remote collaboration, the role focuses on growing VOYA in the U.S. consumer market.

The Growth Co-Founder will lead growth initiatives including organic acquisition, social media growth strategies, brand positioning, and user engagement.

Day-to-day responsibilities include:

• Designing and executing growth strategies for a consumer mobile app

• Building organic acquisition channels across platforms such as TikTok, Instagram, and other social platforms

• Developing viral content formats and growth loops to drive user adoption

• Defining key growth metrics and analyzing user behavior to improve acquisition and retention

• Collaborating with product and development teams to optimize activation and engagement

• Exploring partnerships with creators, platforms, and lifestyle communities

• Helping shape the overall marketing strategy and brand narrative for VOYA

This is a founding leadership role with equity, offering significant influence over product direction, growth strategy, and company vision.

Qualifications

• Experience in growth marketing for B2C or consumer-facing apps

• Strong understanding of organic social media-driven user acquisition

• Experience marketing products to U.S. consumer audiences

• Analytical mindset and ability to make data-driven growth decisions

• Entrepreneurial spirit and willingness to build and experiment in an early-stage startup environment

• Strong communication and storytelling skills

• Experience working with content-driven platforms such as TikTok, Instagram, or creator ecosystems

• Fluent English required

Strong advantage

• Background in lifestyle, travel, food, discovery, or creator-economy platforms

• Experience launching or scaling a consumer mobile application

• Experience creating viral or high-performing digital content

• Experience using AI tools for content creation and marketing experimentation