Organic Growth Content Manager

Who we are:



WeSki is a self-service ski trip booking platform built for the modern traveller. Our vision is simple, to make great ski experiences available to everyone. We enable customers to build and book a fully custom ski holiday in minutes, combining flights, accommodation, transfers, ski passes, equipment and lessons in one seamless flow.

Behind the scenes, our technology evaluates millions of trip combinations in real time. We dynamically connect inventory from thousands of suppliers, automatically optimise which components we bundle together, and present only options that really work. What used to take hours of research and coordination now takes a few clicks and finds much better results for the users.

Every trip is fully customisable. Customers get the flexibility of building it themselves, with the security, protection, and support of a regulated holiday provider. Each trip is dynamically orchestrated in real time, with dependencies automatically managed across suppliers at scale, spanning 315 resorts in 21 countries across Europe, North America, Asia and Oceania. From booking to return, we manage the entire journey, so customers can relax and enjoy their holiday.

We’ve recently crossed $100M in annual sales, including a $1M single day. Growth is accelerating, unit economics are strong, and the business funds its own growth. High transaction volume, complex infrastructure, real impact, delivered by a small, high-performing team.

We operate in a ~$80B global ski market with no technology-native market leader. The industry is still dominated by traditional tour operators, with business models and infrastructure that have barely evolved in decades. This is a rare opportunity to define the future of ski travel at global scale.

Role Overview:



At WeSki, we believe great content doesn’t just inform - it inspires people to book their next adventure. As our Organic Growth Content Manager, you’ll sit at the intersection of creativity, strategy, and innovation, shaping the stories that connect with skiers around the world.

You’ll work with our Head of Organic Growth and Brand team to turn AI-powered workflows into content that feels distinctly human: engaging, trustworthy, unique and memorable. From pages that drive bookings to inspiring pieces that capture the magic of the slopes, you’ll bring ideas to life through sharp writing and editing.

This role is both strategic and hands-on: you’ll test new AI-driven processes while still researching, writing, and editing yourself. You’ll make sure every article, guide, and webpage not only performs in search results, but also resonates emotionally with skiers and snowboarders.

By blending creativity with performance, you’ll help scale WeSki’s organic growth engine and establish our brand as the go-to destination for ski inspiration worldwide.

Key Responsibilities:

• Collaborate with the SEO and Brand team to produce both transactional and informational content assets according to organic growth strategy briefs and formats.
• Conduct research into content types, user intent and SERP competition.
• Develop and refine prompts and processes to maximize AI content quality and efficiency at scale.
• Experiment with different AI tools and integrations to enhance speed and quality.
• Stay on top of AI trends and bring fresh ideas to our content strategy.
• Review, edit, and fact-check AI-generated content to ensure accuracy, readability, and alignment with brand voice and messaging.
• Maintain a consistent tone of voice tailored to skiers in key English-speaking markets according to the company's brand book.
• Implement and publish website content.
• Use data analysis to identify trends and opportunities for ongoing content optimization.
• Regularly update and enhance existing articles to maintain accuracy, freshness, and SEO performance.
  
  

• 5+ years of experience with content marketing, SEO, and organic growth.
• Native English speaker.
• Strong writing and editing skills, with creativity and keen attention to detail.
• Proven track record of launching and scaling content projects with a clear, measurable impact on business results.
• Hands-on experience with AI generative tools (ChatGPT, Gemini, Jasper, Claude, etc.).
• Experience using analytics and SEO tools (Ahrefs, SEMrush, GSC, etc.) to analyze and perform data driven content audits and on-page optimization.
• Proficiency in using CMS platforms and content management tools for publishing and managing content.
• Self-driven and highly organized, with strong time, task and priority management skills, and the ability to balance strategic thinking with hands-on execution.
• Fast learner, who thrives on discovering new opportunities and continuously improving workflows and processes.
  
  

• Skier / Snowboarder – always a plus.
• Background in a B2C or travel-tech company.