Creative Director (Mobile Ads & UA)

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Creative Director (Mobile Ads & UA) in Israel.

This is a high-impact leadership role at the crossroads of creativity, performance marketing, and game design. You will own the vision and execution of mobile video advertising campaigns designed to drive installs and optimize cost-per-install (CPI) performance. Beyond producing compelling content, you will architect data-informed creative strategies that convert viewers into loyal players. Working closely with user acquisition, marketing, and product teams, you will transform player psychology and gameplay moments into high-performing ad narratives. This role combines creative storytelling, analytical rigor, and production leadership in a fast-paced, results-driven environment. If you thrive on experimentation, iteration, and measurable growth, this opportunity offers the platform to scale both impact and influence.

Accountabilities

• Define and execute a comprehensive creative strategy for mobile video ads, including cinematic trailers, gameplay-driven edits, UGC formats, “fail” concepts, and rapid-test variations.
• Lead and mentor a team of video editors and creative contributors, ensuring consistent, high-volume asset production aligned with performance goals.
• Partner closely with User Acquisition teams to analyze hook rates, retention curves, CTR, and conversion metrics, using insights to iterate on winning concepts and discontinue underperforming creatives.
• Conduct ongoing market and competitive analysis across major ad platforms such as TikTok, Meta, and AppLovin to stay ahead of industry trends and emerging formats.
• Maintain brand consistency across all ad creatives while continuously pushing creative boundaries within short-form video constraints (15–30 seconds).
• Integrate gameplay capture and in-engine assets effectively to ensure authenticity and engagement in performance-driven advertising.
  
  

Requirements

• 5+ years of experience in mobile gaming, performance marketing, or a specialized UA creative agency environment.
• Proven track record of delivering ad creatives that significantly improved installs, CPI, ROAS, or overall app store performance.
• Strong understanding of mobile ad psychology, particularly the importance of the first 3 seconds and crafting “thumb-stopping” hooks.
• Proficiency in Adobe Creative Suite (After Effects, Premiere Pro); familiarity with Unity or Unreal Engine for gameplay capture is highly desirable.
• Comfortable working with performance data and marketing analytics tools; able to balance creative intuition with measurable insights.
• Leadership experience managing creative teams in high-output production environments.
• Entrepreneurial mindset with a willingness to experiment, iterate rapidly, and take calculated creative risks.
  
  

Benefits

• Competitive salary package aligned with senior-level creative leadership roles.
• Performance-based incentives tied to campaign success and growth metrics.
• Flexible work arrangements within the United States.
• Comprehensive healthcare coverage.
• Paid time off and company-recognized holidays.
• Opportunity to shape the creative vision of a high-growth mobile title.
• Collaborative, data-informed, and innovation-driven work environment.
  
  

Why Apply Through Jobgether?

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.