Product Marketing Manager

Papaya Global is a rapidly growing, award-winning B2B tech unicorn on a mission to revolutionize the payroll and payments industry. Backed by over $400M from top-tier investors, our platform enables companies to hire, manage, and pay their global workforce across 160+ countries — seamlessly and compliantly.

We’re looking for an action-oriented Product Marketing Manager who is excited to join a fast-growing company with a disruptive product and global impact. You’ll be part of our high-performing Product Marketing team, playing a key role in shaping our go-to-market strategy, product launches, and messaging — with a strong emphasis on content creation and storytelling.

This role is ideal for someone who loves translating complex products into clear, compelling narratives and enjoys owning content end-to-end, from strategy to execution.

What you’ll do:

• Own and execute key elements of Papaya’s product marketing and GTM strategy.
• Develop clear, persona-based messaging that communicates our value proposition and differentiates Papaya in the market.
• Lead product launches end-to-end, including positioning, messaging, and launch assets.
• Create high-quality written content across multiple formats, including:
• Website and landing page copy
• Product and solution pages
• Sales enablement materials (pitch decks, one-pagers, battlecards)
• Product guides, blogs, and thought leadership content
• Manage and continuously optimize website and support site content to ensure accuracy, consistency, and alignment with the latest messaging.
• Create and script product guide videos that clearly demonstrate product capabilities and customer value.
• Collaborate closely with Product, Sales, Customer Success, and Marketing teams to ensure consistent messaging across all touchpoints.
• Support digital campaigns, events, and other GTM initiatives with strong messaging and content.

Requirements:

• 3+ years of experience in Product Marketing, Product, FinTech, or a similar role.
• Strong content writing and storytelling skills, with the ability to simplify complex topics.
• Proven experience with persona-based messaging and positioning.
• Proven ability to leverage AI tools to enhance product marketing workflows, including content creation, video production, research, and messaging optimization.
• Familiarity with HCM, Payroll, Payments, or related B2B SaaS domains- big plus
• Excellent communication and collaboration skills, with the ability to work cross-functionally.
• High attention to detail and quality, paired with a hands-on, execution-focused mindset.
• Confidence presenting ideas, messaging, and content to internal stakeholders.
• Native English