User Acquisition Lead

Description

Tango is a successful, market leader, a live-streaming Platform with 550+ million registered users, in an industry projected to reach $240 BILLION in the next couple of years.

The B2C platform, based on the best-quality global video technology, allows millions of talented people around the world to create their own live content, engage with their fans, and monetize their talents.

Tango live stream was founded in 2018 and is powered by 500+ global employees operating in a culture of growth, learning, and success!

The Tango team is a vigorous cocktail of hard workers, creative brains, energizers, geeks, overachievers, athletes, and more. We push the limits to bring our app from “one of the top” to “the leader”.

The best way to describe Tango's work style is not to use the word “impossible”. We believe that success is a thorny path that runs on sleepless nights, corporate parties, tough releases, and, of course, our users' smiles (and as we are a LIVE app, we truly get to see our users all around the world smiling right in front of us in real-time!).

Do you want to join the party?

Responsibilities

• Manage paid advertising campaigns on Facebook, TikTok, X, Snap, Google and other platforms, translating the outcomes into easy-to-understand results for the rest of the company.
• Collaborate closely with other teams, including product marketing, branding, analytics, and others, to ensure a unified approach to market penetration and brand consistency
• Stay up-to-date with the latest advertising platforms and integrate applicable features into the team’s strategy
• Mentor and support junior team members, guiding their professional development and enhancing their skills in performance marketing practices
• Lead unique projects in the areas of Growth, performance, and user acquisition, driving innovative strategies and initiatives to achieve market growth and community recognition
  
  

• 3+ years of experience in performance-based user acquisition
• A strategic thinker who can develop and implement long-term marketing strategies that align with business goals.
• Confident in presenting campaign results, strategies, and recommendations to stakeholders clearly and concisely.
• A natural at digging into data and understanding what it means, always looking at the numbers to see how campaigns are doing and finding areas to improve.
• A creative problem-solver who addresses marketing challenges and finds ways to improve campaign performance and solve complex problems.
• You love collaborating in marketing teams and across different departments, to ensure a unified approach to achieving the company’s marketing objectives and overall business goals
• You have innovative ideas and use out-of-the-box thinking to develop and implement creative distribution strategies, aiming to reach the right audiences