Head of Lifecycle Marketing

Description

We are monday.com , a global software company transforming how businesses run. Our product suite can adapt to the needs of diverse industries and use cases within one powerful platform, empowering ~245,000 customers worldwide to reimagine how work gets done, drive greater efficiency, and scale like never before.

With over 2,500 employees across the globe, we grow by prioritizing transparency and knowledge sharing. We care about the impact you make, not the hours you clock, so we encourage initiative, ownership, and fresh thinking. We back our people with flexible work, wellness and mental health support, and a work environment built on collaboration.

We’re looking for a senior, strategic Head of Lifecycle Marketing to own the end-to-end Customer Lifecycle strategy across all stages, from first value to long-term expansion.

In this role, you will define the Customer Lifecycle vision, strategy, goals, roadmap, and execution across the full user journey, with ownership of lifecycle-driven revenue outcomes, including activation to paid, expansion, retention and reactivation.

You will lead and scale the Customer Lifecycle team, act as the thought leader of the lifecycle domain across the company, and closely with Marketing, Product, GTM, Sales and Data teams to drive sustainable customer and revenue growth, including pipeline and expansion goals.

About The Role

About The Role

• Own and direct the end-to-end customer lifecycle strategy, from first value through long-term expansion, including goals, roadmap and measurable outcomes.
• Lead and develop a high-performing customer lifecycle team, setting clear standards, priorities, and best practices across the domain.
• Own lifecycle-driven revenue outcomes, including activation to paid, expansion, retention and reactivation, with accountability for lifecycle contribution to ARR, expansion revenue, and pipeline generation in close partnership with Sales and Product.
• Define and lead lifecycle strategy and segmentation across all the stages of the user journey, acting as the voice of the customer across key lifecycle moments.
• Design and scale lifecycle programs supporting PLG motions, including self-serve, sales-assisted, and hybrid journeys across segments and regions.
• Build and operate a clear lifecycle operating model, including prioritization frameworks, sprint planning, experimentation cadence, and cross-functional intake processes.
• Influence product and go-to-market decisions through deep understanding of customer needs, behavior, and value realization.
• Lead Lifecycle technology, data and AI capabilities, including platforms, experimentation, predictive models, and AI-driven personalization and decisioning at scale.
  
  

• 8+ years of experience in Lifecycle Marketing, CRM, Retention Marketing, or Growth Marketing within SaaS, PLG, or subscription businesses.
• 5+ years of experience managing and mentoring teams, including ICs and managers.
• Proven experience owning end-to-end customer lifecycle strategy and execution for complex products, from activation through retention and expansion.
• Strong leadership presence, with the ability to drive clarity, alignment, and high-quality outputs across teams.
• Hands-on experience with enterprise lifecycle and CRM platforms.
• Experience working at scale with cross-functional partners across Product, Sales, GTM, Marketing, and Data, with a proven ability to operate as a strategic leader.
• Experience defining segmentation and lifecycle frameworks and using them to guide prioritization, personalization capabilities and growth strategy.