International Sales Manager

Company Description

SitnStand is an Israeli-born MedTech company producing patented, battery-powered sit-to-stand lift assist devices classified as Durable Medical Equipment (DME), sold across the US (including VA channels), Europe, and Australia. We are entering a growth phase with four new products:

Classic Pro & Wheelchair Pro: waterproof, suitable for clinical environments

Floor Riser Premium: enhanced consumer product for DME and VA channels

Floor Riser Pro: purpose-built for 911/AMS emergency response teams

Role Description

We are seeking an experienced International Sales Manager to lead channel expansion across the US and Europe — a hands-on channel architect who builds commercial infrastructure and manages multiple distribution verticals simultaneously.

Channel Development & Management

• Recruit, onboard, and manage DME distributors across the US and Europe
• Develop institutional channels in hospitals, rehab centers, and assisted living facilities (Classic Pro / Wheelchair Pro)
• Expand the VA channel via VA-approved DME suppliers and government procurement processes
• Build the Floor Riser Pro channel for 911/AMS/EMS teams - direct and through public safety distributors
• Support and grow the existing ROW distributor relationship

Direct Institutional Sales

• Identify and close strategic institutional accounts (hospital networks, rehab chains, assisted living groups)
• Manage multi-stakeholder sales cycles with OTs, PTs, procurement managers, and infection control officers
• Represent SitnStand at trade shows and conferences (US and Europe)

Strategic & Commercial

• Define territory strategy and annual channel sales plan with leadership
• Track pipeline, distributor performance, and revenue against targets
• Feed competitive intelligence and market insights to product and marketing teams

• 7–12 years in medical device or DME sales
• 3–4+ years in channel/distribution management (not just individual selling)
• Track record in at least 2 of: DME distribution, VA/government, acute care/rehab, assisted living
• Understanding of HCPCS codes and Medicare/insurance reimbursement dynamics
• Proven independent distributor recruitment - not only managing inherited accounts
• Strong Plus: European healthcare distribution experience
• A Plus EMS or public safety sales background

Qualifications

• Proven experience in international sales, business development, and relationship management
• Exceptional communication, negotiation, and presentation skills
• Ability to work independently in a remote environment