Product Marketing Manager

Description

Joined the Product Marketing Manager team and will take a significant part in our business activities.

Major Responsibilities

• Plan, develop and execute product launches and theme-based marketing programs, starting from core messaging to the development of customer-facing assets, field enablement, and promotional activities
• Become an expert in your product/solution area; follow industry trends through analyst reports; work in lockstep with Product Management to understand product roadmap, translate key technical capabilities into compelling value propositions, and provide close ongoing product lifecycle marketing support
• Develop thought-leadership and marketing assets designed to accelerate momentum across the different stages of the buyer’s journey (videos, research reports, bylines, infographics, white papers, webinars, brochures etc.) ensuring clarity and consistency of message
• Lead high quality and timely execution of marketing campaigns, working with cross-functional teams such as PR, Digital, Web, AEO/SEO, Field Enablement, Technical Marketing, Competitive Intelligence, as well as external vendors and agencies
• Drive sales and partner enablement activities; act as key contact with the relevant organizations driving communications of product direction, positioning, key messages and sales collateral
• Present our products and solutions in formal and informal settings. Evangelize our solutions portfolio to our customers through webinars and other channels

Desired Background

• At least 3 years of experience as a Product Marketer at a cyber security vendor, or equivalent experience (e.g. working with various cyber security customers at a marketing agency)
• Expertise in networking, network security or other broad cyber security field - Work experience targeting large enterprise customers is highly desirable
• Hands-on experience delivering high-quality marketing materials with a creative flair to bring fresh ideas into product positioning and marketing campaigns.
• Strong writing skills - must be able to create a wide range of marketing content from scratch (presentations, white papers, brochures, etc.).
• Exceptional communication and strong public speaking and presentation skills. Ability to communicate effectively to both technical and business-level audiences in a compelling and differentiating manner.
• Proactive mindset, able to operate in an ambiguous, fast-paced, multi-stakeholder environment and manage multiple projects simultaneously.
• BA/BS or equivalent experience