Brand Lead: Digital, E-Commerce & Operations

Please note position is in Shoresh, please only apply for role if you can commute to Shoresh.

We are a fast-growing consumer brand in the US market, seeking a digital-first Brand Lead to take full ownership of our brand and drive its growth.

This is a hands-on, high-impact role for someone who thrives in the digital and e-commerce world, loves data, performance, and execution, and wants end-to-end ownership — from marketing and sales to operational execution. It’s a great fit for dynamic, growth-oriented professionals, including young parents seeking flexibility, impact, and long-term growth.

Key Responsibilities

• Full ownership of the brand across digital and operational touchpoints
• End-to-end management of digital sales channels: DTC website, Amazon, Babylist, Shopify, and other marketplaces
• Lead digital marketing strategy and execution (performance, funnels, CRO, content)
• Full responsibility for the brand website & Amazon: content, conversion rates, and sales performance
• Collaborate with Product Development on product positioning, launches, and go-to-market
• Oversee inventory planning, supply chain, and logistics alignment to ensure seamless delivery
• Manage sales budgets, forecasts, and KPIs
• Identify and launch new digital sales and marketing channels in the US
• Optimize operational workflows and processes across marketing, sales, and logistics
• Maintain ongoing communication with US-based partners and stakeholders (flexible hours required)

Requirments:

• 3+ years of experience in digital marketing, brand management, e-commerce, or operations
• Strong digital, performance-driven, and operations-focused background – mandatory
• Proven experience with DTC & Amazon
• Experience in the US market – strong advantage
• Native-level English – mandatory
• Analytical, data-driven, and execution-focused
• Highly independent, accountable, and comfortable owning projects end-to-end

What we offer:

• A digital-first role with real ownership and influence
• Flexibility and trust in a results-driven culture
• Opportunity to build and scale a brand in the US market from the inside