Product Marketing Manager

Description

Silverfort is on a mission to bring identity security everywhere – to every human, machine, and AI agent, both on-prem and in the cloud. Our unique technology secures identities & access at runtime, in ways that weren’t possible before. With the broadest identity security platform in the market, trusted by more than 1,000 customers including many Fortune 100 companies, Silverfort is uniquely positioned to lead the fast-growing identity security category.

Joining Silverfort means becoming part of a fast-moving team with a culture of innovation and collaboration, that goes above and beyond to help our customers and each other, on a journey to reshape the future of identity security.

We are seeking an experienced Product Marketing Manager to join our amazing team. As Product Marketing Manager at Silverfort, you will play a pivotal role in shaping our messaging and excuting product marketing strategies that drive awareness, engagement, and adoption of our identity security solutions. You will also equip sales and marketing teams with the right tools and content to win in the fast-growing identity security market.

Responsibilities

• Shape product messaging, differentiation, and positioning to clearly communicate Silverfort’s value to prospects and customers.
• Translate complex product features into clear business benefits that resonate with both technical and business decision-makers.
• Own product-related content initiatives end-to-end (videos, blogs, sales decks, briefs, whitepapers, technical assets) to support campaigns and sales activities.
• Research competitors, market trends, and buyer personas to craft compelling and differentiated narratives.
• Enable sales with the right messaging, training, and materials to accelerate deals and drive pipeline.
• Partner cross-functionally with product, strategy, sales, and marketing to align messaging and go-to-market activities.
• Collaborate with the research team to launch content projects that position Silverfort as a thought leader in identity security.
• Use data-driven insights to guide strategy, refine messaging, and measure impact.
  
  

• 3+ years of experience in Product Marketing for cybersecurity, B2B SaaS, or enterprise software (IAM or security background strongly preferred).
• Proven ability to define messaging and own product content from ideation to execution.
• Strong technical understanding and the ability to simplify complex security concepts for different audiences. (To be able to translate technological research, into material that is engaging and readable).
• Exceptional writing, storytelling, and communication skills in English (written and verbal).
• Strong project management skills with the ability to manage multiple initiatives and stakeholders.
• Strong collaborator with proven ability to work effectively with colleagues, cross-functional teams, and external partners.
• A proactive, can-do attitude.
• Confident public speaking skills; comfortable presenting to large and senior-level audiences – an advantage.