Founding GTM Lead (Cybersecurity)

About Security Joes

Security Joes is a global cyber firm helping security teams respond faster and operate smarter by combining deep human expertise with advanced automation. We work with organizations under attack and those preparing for what’s next.

Role Summary

We’re hiring a Founding GTM Lead to build our commercial engine across a blend of cyber expertise and AI‑driven capabilities.

You won’t inherit a playbook- you’ll write it. This is a senior, hands‑on individual contributor role for someone who can:

• Design GTM strategy
• Own pipeline and deals end‑to‑end
• Build a scalable, data‑driven revenue operation

You’ll report to the CEO and work closely with Product, Delivery, and Engineering.

What you’ll do

• Own outbound and inbound motions for our core cyber offerings
• Lead discovery, qualification, and closing with CISOs and security teams
• Turn our capabilities into clear, repeatable offers that combine experts + automation
• Own CRM structure, hygiene, and reporting as the commercial source of truth
• Build GTM playbooks, dashboards, and operating rhythms that can scale to more hires

What success looks like

• A predictable, data‑driven pipeline across inbound, outbound, and partners
• A clean, accurate CRM and reliable forecasting
• Clear GTM playbooks for selling our cyber capabilities to technical and executive buyers
• Commercial packaging and pricing aligned with how we actually deliver
• A commercial engine solid enough to confidently add more GTM hires into a working system

Who you are

Must have

• 5+ years selling cybersecurity (services and/or products) to B2B customers
• Hands‑on experience with at least one of: DFIR, MDR/XDR, incident response retainers, red teaming / offensive security, or security consulting
• Comfortable selling to CISOs and security engineers and running complex B2B deal cycles
• Proven track record of building your own pipeline and closing net‑new business
• Strong command of CRM, funnel management, and data‑driven GTM
• You like early‑stage ownership: ambiguity, speed, and building from scratch

Nice to have

• Early GTM experience in a cyber startup or scale‑up
• Experience selling combined product + expert‑led engagements
• Partner‑led GTM (alliances, MSSPs, EDR/cloud ecosystems)
• Familiarity with HubSpot

Not a fit if

• You mainly rely on inbound / brand and don’t build pipeline yourself
• You avoid CRM discipline and structured GTM processes
• You only know big‑company, highly segmented sales environments